Promotions

BUFFALO TRACE is running the “2O11 Buffalo Trace Grillin’ Contest” – a virtual challenge located online within the whiskey’s social network website at buffalotracesaloon.com.  Buffalo Trace will give away monthly gift certificates to Omaha Steaks for the best bourbon food recipe.  To enter, consumers upload a recipe that includes Buffalo... Read More

 has kicked off the “Speyburn Golden Salmon Sweepstakes”.  Speyburn Single Malt is distilled in the Speyside region of the Scottish Highlands using the waters of the Granty Burn.  The Burn is connected to the River Spey, which is known for its world-class salmon fishing and the invention of the spey... Read More

is running a “Taste Points” summer program that allows consumers to collect points found on specially marked packages of Miller Lite and by checking-in on foursquare at participating bars and restaurants for a chance to win thousands of prizes, including three grand prizes.  To support the program, the brand is... Read More

is running the “League of the Most Interesting” summer program.  Elements of the effort include in-store incentives, instant rewards, social media marketing, and live events.  At retail there will be League of the Most Interesting displays and POS materials along with special MIR and IRC offers on “energy enhancing” foods... Read More

has brought back its “Your Beer. Your Glass.”  summer retail program that offers consumers the chance to claim their own Newcastle Geordie Schooner – the British-style brown ale glass.  In-store displays will feature Newcastle bottle cap stools and pint glass standees.  POS materials prompt consumers to either mail in six... Read More

is a new experiential promotion capitalizing on the current mobile food trend.  The first branded truck to present cava and tapas, it will visit five east coast cities during the month of June and will be in Boston JUNE 9 to 12.  The mobile tour will feature various daytime “pop-ups”... Read More

is running a new series of ads featuring the re-imagined history of privateer and brand icon, Captain Henry Morgan.  The 6O-second spots are being directed by Academy Award-winning director Tom Hooper (Best Director, “The King’s Speech”).  The campaign will feature a dedicated responsible drinking ad with additional spots rolling out... Read More

 has a new ad campaign along with its annual Can-Can Classic Cocktail Competition for professional bartenders.  Print ads are running in spring issues of 37 Edible Communities publications (the network of magazines dedicated to local, seasonal and artisanal food and drink) across the country.  The two-page spread includes a detailed... Read More

 is running “Share Your Chopin” – a contest on Facebook.com/chopinvodka, the brand’s Facebook page, that asks fans to post the name and location of their favorite bar or restaurant that serves Chopin Potato or Chopin Rye Vodka.  They have the option to add comments on why they enjoy the establishment... Read More

BACARDI LIMITED has named its new Global Social Responsibility Ambassador. RAFAEL NADAL, ranked the ATP World Tour’s #1 tennis champion, now leads the company’s responsible drinking campaign, “Champions Drink Responsibly”.  Together, Nadal and Bacardi Limited will spread the message of responsible drinking to consumers through a global multi-faceted communications campaign... Read More