The indispensable tool for the Massachusetts adult beverage trade.



2O-year Bacardi veteran MAHESH MADHAVAN takes over as Chief Executive Officer.   Madhavan will be based in the company’s global headquarters in Bermuda.  There are two additional appointments: JOHN BURKE assumes responsibility for leading all marketing efforts as Global Chief Marketing Officer of Bacardi and President of Bacardi Global Brands Limited,...
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The wine company has named JEFF RICHARDSON as the group’s Chief Operating Officer.  Richardson has been a member of the team for nine years, where he advanced from his position as the Director of Production to a more recent role as Vice President of Operations.


The Taunton-based wholesaler has made several new appointments: TED AUDET as Executive Vice President and Chief Operating Officer; STEVE DOHERTY as Vice President/General Manager–Auburn Division; and CRAIG COLONERO as Director of Sales and Marketing–Auburn Division.


The SJB Group has appointed CHARLES-ARMAND DE BELENET as the new general manager for Champagne Bollinger.  Most recently he was with Pernod Ricard, where he was international Marketing Director of Martell, Mumm and Perrier Jouët.  De Belenet began his career with Bacardi-Martini as a product manager.  He is replacing JEROME...
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Mondavi has hired two new Vice Presidents for their marketing and sales teams: DAVID S. BROWN will assume the Sr. Vice President of Sales role, while MARK KOPPEN will take over as the new Vice President of Marketing.  Brown has held executive sales roles with Procter & Gamble, Johnson &...
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KAITLYN STEWART, Bar manager at Royal Dinette in Vancouver, has been crowned Bartender of the Year 2O17 at the global competition in Mexico.  As the winner, she will serve as a Diageo Reserve Brand Ambassador making cocktails at bars around the world.  She’s the ninth member of the World Class...
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The Italian wine company has hired MEGHAN CAREY as New England Regional Manager.  She has extensive experience on both on the supplier and distributor sides, having worked for Winebow, Farrell in Vermont and Ruby Wines.


SUSAN SOMERSILLE JOHNSON, Corporate Executive Vice President and Chief Marketing Officer of SunTrust Banks, Inc.,  has been elected to serve as a member of the board.


MATTHEW PECHMAN has been appointed as Vice President of Marketing.  In this role he will be responsible for the leadership, development and execution of marketing strategy, programing and innovation for the entire Deep Eddy portfolio.  Most recently, Pechman was Vice President, Marketing and Innovation at Infinium Spirits. He also held...
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ANN OBENCHAIN has been named Marketing Director. In this role, she will develop and lead the strategic direction of all BA marketing activities, including membership, key events such as the Great American Beer Festival, sales of Brewers Publications titles and communications to support association priorities.