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On Beer Report

PBR GOES UPSCALE?

 Is PBR the new Champagne of beers? The popular beer, best known as an unpretentious, no-frills brand in the US is commanding a whopping $44 a bottle in China! Known as Blue Ribbon 1844 (the year Pabst Brewing Company was founded), it’s actually a significantly different brew than what we...
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A BOOST FOR BEER?

Can microbreweries jump start the ailing beer industry? Based on their success over the last few years, it’s certainly a possibility. A bipartisan group of senators is pushing a plan to cut taxes on the nation’s small brewers in hopes of stimulating hiring among craft brewers. Introduced by Massachusetts’ own...
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BATTLE FOR WORLD’S STRONGEST BEER TITLE

There’s been a bitter beer battle going on for some years between the Dutch and the Scots and it just keeps getting stranger. The title of World’s Strongest Beer has gone back and forth now several times between Dutch brewer ‘t Koelschip (The Refrigerated Ship) and Scottish brewer BrewDog. First,...
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THE SALE OF AN ICON

Pabst Blue Ribbon, which for the last decade has enjoyed a tremendous surge in popularity, has been sold to investor C. Dean Metropoulos, a Connecticut  tycoon known for reinvigorating food brands. Metropoulos closed the deal to buy Pabst Brewing Co. in late June for an undisclosed sum from Kalmanovitz Charitable...
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NEW BEER STYLE GUIDELINES

The Brewers Association has released its 2O1O Beer Style Guidelines. Updated annually, the guidelines currently describe 14O styles of beer. For 2O1O, American-style Imperial Porter, American-Style India Black Ale, Belgian-Style Quadrupel, and Fruit Wheat Ale or Lager categories were added and defined, reflecting the emergence of these styles as popularly...
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NFL GETS A NEW BEER

These are happy days for Bud Light. In one of the largest-ever league sponsorship deals, Bud Light will be the official beer of the NFL starting in 2O11. The deal is reportedly worth $1.2 billion over six years. Bud Light will replace Coors Light, which is brewed by rival MillerCoors,...
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FOSTER’S BREAKING UP BEER AND WINE

Perhaps breaking up isn’t so hard to do after all. Foster’s recently announced plans to spin off its successful brewing unit from its struggling wine operations in a structural overhaul that is expected to spur takeover interest from international brewers. Foster’s said the separation of beer and wine operations would...
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SAM ADAMS CELEBRATES 25 YEARS

Hard to believe but Sam Adams Boston Lager hit the big “two-five” on Patriot’s Day. What started out at a two-man operation brewing out of founder Jim Koch’s kitchen in 1985 has blossomed into a multi-million dollar international organization with three breweries and nearly 8OO employees. Three months after its...
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ANCHOR BREWING COMPANY SOLD

This sale came as a surprise to many. Fritz Maytag, the washing machine heir who launched the microbrewery movement, has sold Anchor Brewing Company  in San Francisco to a pair of Bay Area entrepreneurs, Keith Greggor and Tony Foglio, who plan to preserve and expand the iconic brand. In 45...
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ON-THE-JOB BEER PERKS ARE OVER

There aren’t many jobs where you can actually drink beer while you work. But at the Carlsberg brewery in Denmark, imbibing beer on the job was a long-standing benefit . . . until now. New rules imposed by the brewer limit beer drinking to the canteen during lunch break. The...
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