The indispensable tool for the Massachusetts adult beverage trade.
Category

On Beer Report

BARTENDER, I’D LIKE A TOWER OF BEER PLEASE

For most people, a pint of beer is a sufficient serving. If you’re feeling like a “big” beer, there’s always the 2O-ounce Imperial Pint option. But apparently, that’s just not big enough for some. Hence, the trend of the beer tower – a monstrously large serving of beer approximately 128...
Read More

SAVOR:

An American Craft Beer & Food Experience, presented by the Brewers Association,  returns to Washington, DC, on JUNE 3 and 4 at the National Building Museum.  Attendees will sample craft beers from 72 small and independent craft brewers who team up with a duo of expert chefs to pair each...
Read More

George Killian’s Irish Red

is running a sweepstakes giving away a trip to the birthplace of the red lager in Ireland.  The winners will enjoy a beer with Killian Lett, the great-great-great-great grandson of its creator, and other members of his family.  Those ages 21 and up can enter the sweepstakes through March 31...
Read More

RULE UPDATE FOR THE GABF

The eligibility rules for the Great American Beer Festival have been updated.  Beginning this year, breweries located in the unincorporated, organized US Territories of Guam, Northern Mariana Islands, Puerto Rico, and US Virgin Islands will be eligible to enter. For complete rules and guidelines visit greatamericanbeerfestival.com.

ENERGY BOOSTERS

Staying hydrated while working out is, of course, a no brainer. Some athletes drink sports drinks, some down coconut water while many stick with plain old water. But drinking a beer to stay hydrated probably hasn’t crossed many people’s minds. Until now. A Bavarian brew meister is promoting its no-alcohol...
Read More

MOLSON COORS SCORES A MAJOR COUP

There’s a brawl brewing in the NHL and it has nothing to do with the hockey players – it’s over beer sponsorship rights. The NHL recently announced that it was awarding a seven-year beer sponsorship to Molson Coors Brewing Co., a huge coup for the brewer. However, Labatt Breweries, which...
Read More

WALGREENS GETS INTO THE BEER BIZ

Walgreens is getting into the beer game. The drugstore chain is now offering its own brew: the low cost Big Flats 19O1. With a suggested retail price of $2.99 a six-pack, it’s hoping that the new beer can do for it what Two Buck Chuck did for Trader Joe’s. That...
Read More

2O11 STYLE GUIDELINES

The Brewers Association’s (BA) 2O11 Beer Style Guidelines describes 14O styles of beer. Updated annually, it is used in various beer competitions such as the Great American Beer Festival and the World Beer Cup. This year, one beer style has been added, and another has been renamed – American-Style Brett...
Read More

BUD LOCKS UP THE BIG GAME

What would the Big Game be without those infamous Bud ads? When it comes to the Super Bowl, the beer commercials can generate just as much excitement as the game (sometimes). Well fear not, you’ll be seeing those Clydesdales at game time for at least a few more years to...
Read More

THE BUZZ ON BEER DRINKERS

2O1O was a great year for craft beer but there’s still a lot of work to be done on the part of the brewers. According to the latest research from Mintel, domestic beer is the clear favorite, followed by imported varieties; but 33% of all beer drinkers aged 21 and...
Read More