Dos Equis’ Cool Can Sizzles This Summer
Heineken USA announced the Dos Equis Taste Adventure All Summer program to heat up retail sales and cool off summer drinking occasions. The program, beginning May 1st, leverages the overall growth of Mexican Imports and the rising popularity of beer served in cans. Cans have never been more popular, legitimized... Read More
America’s Oldest Brewery’s Newest Packaging
D.G. Yuengling & Son, Inc., America’s Oldest Brewery, has announced packaging updates to its core brands Yuengling Traditional Lager, Light Lager and Black & Tan in April 2017. “We are excited to introduce updated packaging of our core brands which features our powerful Yuengling Eagle & Barrel icon, a proud... Read More
Strongbow Welcomes Spring With New Orange Blossom
Strongbow Hard Apple Ciders unveils its newest flavor, Strongbow Orange Blossom. The new flavor delivers a fresh, spring-like orange blossom aroma with a touch of sweetness and a juicy apple finish. Strongbow Orange Blossom, along with all Strongbow products, contain no artificial flavors or colors. “We are welcoming spring this... Read More
More Adventures of The Most Interesting Man in the World
After premiering a trailer of The Most Interesting Man in the World last month, Dos Equis has released a full-length commercial, “Airboat“, revealing more of the character’s mystique and depth. In this latest installment, viewers ride full throttle alongside The Most Interesting Man and discover more about his legend, as... Read More
United Liquors introduces Flaming Leprechaun Spirits
3 Hearts of Ireland (Boston) and Malcolm Brown Ltd. (Ireland) the brand owners of Flaming Leprechaun Spirits, announced a distribution partnership with United Liquors, a division of Martignetti Companies, the leading wholesaler of wine and distilled spirits in New England and the 7th largest distributor in the country. This announcement... Read More
Red Stripe Is Jamaican Beer Again!
HEINEKEN USA celebrates the official First Run of Red Stripe to come off the line in Jamaica. Following the acquisition of a controlling stake in October 2015, HEINEKEN has been working towards repatriation of the production of Red Stripe beer from North America back to the brand’s home country, Jamaica.... Read More
Strongbow Invites Consumers To Make The Most Of Harvest Season
This fall, Strongbow Hard Apple Cider invites shoppers to add more flavor to their harvest season with Strongbow’s award-winning range of flavors. The comprehensive program will incorporate national TV spots, social media support, interactive applications that will deliver local tips to find great fall experiences, sampling and exclusive offers and... Read More
West Cork Distillers Releases Barrel-Proof 124 and Black Reserve 86 Irish Whiskeys
In partnership with its U.S. Importer, M.S. Walker, West Cork Distillers has announced the launch of two new limited-release products to its line of Irish Whiskeys. Building upon their success with the Bourbon Cask and 10-Year Single Malts, West Cork will be releasing a Black Reserve that expresses deep woodiness... Read More
Mumm Grand Cordon Arrives In A New Bottle
Maison Mumm is proud to announce the official launch in the US of Mumm Grand Cordon in a newly designed champagne bottle. Breaking with convention, the bottle has no front label – instead, the G.H. Mumm signature and eagle emblem are printed in gold directly on the glass. Another striking feature... Read More
Dos Equis Invites Consumers To Choose Interesting
This summer, Dos Equis will run a retail and on-premise program encouraging consumers to Choose Interesting and make the most of the season’s celebrations, while fans anticipate the launch of the next Most Interesting Man in the World. Dos Equis Choose Interesting is a 360° program with elements including digital... Read More