First Annual Athenee Importers Road Show
The first annual Athenee Importers Road Show was held on March 8 at The Liberty Hotel in Boston featuring Athenee Importers & Distributers. The well-attended tasting showcased over 5O wines from 1O different Greek producers. Athenee’s portfolio is distributed in Massachusetts by Boston Wine Company. From left to right:Yoko Sawyer,... Read More
6th Annual 42 Below Cocktail World Cup
The Regional Competition for the 6th annual 42 Below Cocktail World Cup was held at BOND in Boston in February. The winners were Sensing’s Jason Brown, left, for his Mr. Robinson, and Aquitaine’s Matthew Coughlin, right, of for his Rosemary Sour. In addition to Boston, there were contests held in... Read More
ABSOLUT BERRI AÇAà KICKOFF
ABSOLUT BERRI AÇAÍ KICKOFFThe sales teams from Horizon Beverage Company and Pernod Ricard USA recently celebrated the launch of the newest flavor addition to the Absolut Vodka portfolio: Absolut Berri Açaí. The new vodka is a blend of açaí, blueberry and pomegranate flavors and has a ripe berry flavor with... Read More
Harpoon Helps Spread Holiday Cheer
The 6th Annual HarpoonHelps Spread Holiday Cheer event took place on Saturday, December 5. Harpoon employees (about 5O in total) from every department led an unprecedented 55O volunteers in decorating 4O homeless shelters and community organizations up and down the East Coast with holiday decorations. While a majority of the... Read More
Malibu Reef Check Program
On November 1, ten interns with the Malibu Reef Check Program took off from points across the US and headed to Bangkok, Thailand, the first stop on their adventure where they are joining forces with Reef Check to help raise awareness of the program’s mission to monitor, protect and rehabilitate... Read More
Ray of Hope
As part of its ongoing to commitment to fighting breast cancer, the Horizon West sales team of Horizon Beverage Co. has donate the money for every case of Five Rivers wine sold in Western Massachusetts during September and October to “The Rays of Hope” at Baystate Medical Center in Springfield. ... Read More
Boston Iron Bartender Competition
On Monday, November 16, M Bar and Lounge hosted the first ever (ri)1 Boston Iron Bartender Competition. Eight teams made up of two bartenders each were challenged to create signature cocktails using (ri)1 rye whiskey. First Place went to Laris Gacanovic and Guillaume Rousseau (Team Europa) of M Bar &... Read More
MASSPACK TRADE SHOW
All three tiers of the industry gathered at this year’s MassPack trade show on October 14 at the Best Western Royal Plaza Hotel and Trade Center in Marlborough. In addition to educational seminars, entertainment, and food, the show featured festive displays and samplings of the latest brands, trends and packaging. ... Read More
RETAILER OF THE YEAR
Massachusetts Beverage Business’ Ben Stone presented the magazine’s first annual Retailer of the Year award to Peter Balboni, Owner of Pioppi’s in Plymouth. The award celebrates the outstanding performance and overall excellence of an off-premise store in the Bay State. The winning store not only met these criteria, it exceeded... Read More
U.S. DRINKS CONFERENCE
Massachusetts Beverage Business contributor Gregg Glaser moderated the beer panel at the US Drinks Conference held in New York City on October 13. Members of the panel included Derek Stone, Commercial Director of Boston Beer Company, Curt Cameron, President of Thomas Hooker Brewing and Chris Steffanci, Heineken USA Senior VP... Read More