The indispensable tool for the Massachusetts adult beverage trade.
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TEMPORARY TATTOOS and BAC

WHEN OUT at a bar and enjoying drinks it’s never a bad idea to know what your BAC is. Recent studies have demonstrated that sweat can be a highly reliable real-time indicator of blood alcohol content. Researchers Joseph Wang, Patrick Mercier and colleagues from the University of California, San Diego...
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ULTRA PREMIUM TEQUILA SHOOTS UP

AMERICANS HAVE a thirst for top-shelf tequilas and it isn’t slowing down. The ultra-premium tequila market continues its emphatic US growth, with sales up 15.5% year-on-year, according to figures from analyst Nielsen. While the ultra-premium end of the market is growing “significantly faster” than tequila in total, the entire category...
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CARS POWERED BY AGAVE

GENERALLY SPEAKING, alcohol and cars do not mix at all, particularly when it comes to consumption. But when it comes to manufacturing, well that could be about to change. Ford is teaming up with Jose Cuervo and investigating whether the agave plant, used to make tequila, can also be used...
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CHIMPS AND THEIR COCKTAILS

HUMANS AREN’T the only ones who enjoy their happy hour. A group of libation-loving chimpanzees has been discovered in West Africa. Similar to humans who come together to socialize and have a few drinks, the chimps congregate and enjoy fermented sap from raffia palms. They have even come up with...
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NEW ONLINE TIPS PROGRAM

HEALTH COMMUNICATIONS has released eTIPS On Premise 3.O, which it calls “a new and improved version” of the TIPS (Training for Intervention ProcedureS) online training and certification program for bartenders, servers and others who serve alcohol at restaurants, bars, hotels, in-store tastings or other establishments where alcohol is consumed on...
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THE ULTIMATE HANGOVER CURE?

FROM THE “hair of the dog” to Gatorade to greasy food, there have long been many remedies to the dreaded hangover. Unfortunately, none of them really work. But there’s a company out there claiming to have invented a true cure. A convenience store chain in South Korea has launched an...
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SLAINTE TO SAZERAC

SAZERAC is broadening its portfolio with a new addition from Ireland. The Kentucky-based distiller has purchased Paddy Irish Whiskey from Irish Distillers, an affiliate of Pernod Ricard. It is the 4th largest Irish whiskey brand in the world selling 2OO,OOO 9-litre cases in 28 countries annually. Irish Distillers will continue...
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LOOK GOOD WHILE SIPPING A COCKTAIL

A VODKA that will help you look younger? This one seems likely to fall into the category of “too good to be true”. A new so-called beauty drink made by combining vodka with “super anti-ageing, natural ingredients” – including caviar collagen – has launched in Europe and the US. Anti...
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BOURBON RING BUSTED

BOURBON IS HOT STUFF these days. Literally. As popularity for the brown spirit has soared over the past few years, thefts have skyrocketed as well. Nine people were recently indicted in a massive theft of Kentucky bourbon according to the Franklin County Sheriff. The suspects include a Wild Turkey employee...
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ANTI-AGEING GIN

A COCKTAIL that helps revitalize the skin? This one may sound too good to be true but food and drinks innovation company Bompas & Parr says it has created a new gin that contains “age-defying botanicals”, including drinkable pure collagen. Created for Warner Leisure Hotels, the gin is said to...
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