SLAINTE TO SAZERAC

SAZERAC is broadening its portfolio with a new addition from Ireland. The Kentucky-based distiller has purchased Paddy Irish Whiskey from Irish Distillers, an affiliate of Pernod Ricard. It is the 4th largest Irish whiskey brand in the world selling 2OO,OOO 9-litre cases in 28 countries annually. Irish Distillers will continue to produce the whiskey at its Midleton Distillery and there will be no impact on employee roles. The sale is in line with the Pernod Ricard strategy to simplify its portfolio for growth and could facilitate, among other things, targeted investment in other key Irish Distillers’ whiskey brands including Jameson and Powers to support continued growth. The Irish whiskey industry is projecting 1OO% growth by 2O2O.