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At Press Time

MIXOLOGIST APES

APPARENTLY APES could make for decent bartenders if they ever felt the need or want to have a job. According to a recent study, an ape in Sweden has demonstrated human-level flavor prediction abilities by memorizing cocktail ingredients. By providing a captive orangutan with its own personal cocktail bar, researchers...
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OBADIAH IS NO PHOENIX

THE HARD DECISION has taken a year. The Obadiah McIntyre Farm Winery at Charlton Orchard Farm in Charlton, Massachusetts, will not be rising, like the legendary bird, from its ashes to provide us with the pleasures of its fruit and grape wines and hard ciders. Recall that the winery was...
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Meet the New “Most Interesting Man in the World”

Dos Equis has released a feature-film style trailer, titled “Cantina,” that reveals a glimpse of the new Most Interesting Man in the World. Timelessly masculine, the new Most Interesting Man is edgier and more daring, and fans can rest assured this is merely the first look at him. This October,...
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TEMPORARY TATTOOS and BAC

WHEN OUT at a bar and enjoying drinks it’s never a bad idea to know what your BAC is. Recent studies have demonstrated that sweat can be a highly reliable real-time indicator of blood alcohol content. Researchers Joseph Wang, Patrick Mercier and colleagues from the University of California, San Diego...
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ULTRA PREMIUM TEQUILA SHOOTS UP

AMERICANS HAVE a thirst for top-shelf tequilas and it isn’t slowing down. The ultra-premium tequila market continues its emphatic US growth, with sales up 15.5% year-on-year, according to figures from analyst Nielsen. While the ultra-premium end of the market is growing “significantly faster” than tequila in total, the entire category...
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CARS POWERED BY AGAVE

GENERALLY SPEAKING, alcohol and cars do not mix at all, particularly when it comes to consumption. But when it comes to manufacturing, well that could be about to change. Ford is teaming up with Jose Cuervo and investigating whether the agave plant, used to make tequila, can also be used...
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CHIMPS AND THEIR COCKTAILS

HUMANS AREN’T the only ones who enjoy their happy hour. A group of libation-loving chimpanzees has been discovered in West Africa. Similar to humans who come together to socialize and have a few drinks, the chimps congregate and enjoy fermented sap from raffia palms. They have even come up with...
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NEW ONLINE TIPS PROGRAM

HEALTH COMMUNICATIONS has released eTIPS On Premise 3.O, which it calls “a new and improved version” of the TIPS (Training for Intervention ProcedureS) online training and certification program for bartenders, servers and others who serve alcohol at restaurants, bars, hotels, in-store tastings or other establishments where alcohol is consumed on...
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THE ULTIMATE HANGOVER CURE?

FROM THE “hair of the dog” to Gatorade to greasy food, there have long been many remedies to the dreaded hangover. Unfortunately, none of them really work. But there’s a company out there claiming to have invented a true cure. A convenience store chain in South Korea has launched an...
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SLAINTE TO SAZERAC

SAZERAC is broadening its portfolio with a new addition from Ireland. The Kentucky-based distiller has purchased Paddy Irish Whiskey from Irish Distillers, an affiliate of Pernod Ricard. It is the 4th largest Irish whiskey brand in the world selling 2OO,OOO 9-litre cases in 28 countries annually. Irish Distillers will continue...
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