The indispensable tool for the Massachusetts adult beverage trade.
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MBB

DEEP EDDY VODKA

ERIC HUND has been appointed Vice President of Sales. He replaces JOHN POTTS who is leaving to pursue other interests. Hund has over 19 years of experience on both the distribution and supplier side of the spirits industry.

#LOVEBEERLOVELIFE

HARPOON is running the sweepstakes #LoveBeerLoveLife – a chance to win a trip to this year’s HarpoonFest MAY 2O to 21. Entrants are invited to post pictures of how they “Love Beer” and “Love Life” with Harpoon beer to @harpoonbrewery and #LoveBeerLoveLife, or upload them directly at lovebeerlovelife.com. One randomly...
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CRAFT BREWERS CONFERENCE & BREWEXPO AMERICA

THE 33rd Craft Brewers Conference & BrewExpo America, presented by the Brewers Association, the will take place MAY 3 to 6 at the Philadelphia Convention Center. The conference will feature over 6OO exhibiting companies with more than 125 presenters, including Paul Gatza, Brewers Association’s director as well as Chief Economist...
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THE AGE OF THE LUXURY COCKTAIL KITS

APPARENTLY luxe cocktail kits are en vogue these days. If you happen to have a few thousand extra dollars to spare that is. Following the launch of the plus $38,OOO Rolls Royce cocktail hamper late last year (featured last issue), Ralph Lauren has followed suit with a limited edition “mixologist...
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SOUTHERN COMFORT AND TUACA SOLD

BROWN-FORMAN has reached an agreement to sell its Southern Comfort and Tuaca trademarks to Sazerac for $543.5 million. Brown-Forman Chief Executive Officer Paul Varga said the decision to sell these brands reflects the company’s evolving portfolio strategy and a continuation of its efforts to focus resources on its highest strategic...
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BREAKING NEWS GOING TO THE PUB IS GOOD FOR YOU!

WELL, THIS IS A SHOCKER . . . New research from Oxford University has found that regularly going to your local pub makes you happier, healthier and more sociable.  Previous research has shown that face-to-face meetings are vital to maintaining friendships, but the beneficial role that pubs have in this...
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NITROGEN BEER

ARTICLE BY ANDY CROUCH GUINNESS STOUT may be Ireland’s most popular beer by a distance, but it is the brand’s signature draft presentation that has long set it apart from competitor stouts.  Whether presented on tap at a bar or at home through a widget-aided can, the secret behind the...
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