The indispensable tool for the Massachusetts adult beverage trade.
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MBB

BEER: IT’LL HEAL WHAT AILS YA A TOP 1O LIST

WHEN IT COMES to alcohol and health benefits, wine typically gets all the glory. But numerous and varied studies have shown that beer could be just as beneficial. Great news for hops lovers! Here is a Top 1O list of some interesting beer and health studies. Just remember, these are...
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HEALTHY HABITS OF THE CRAFT BEER SET

CRAFT BEER drinkers may take their imbibing more seriously than their macro-brew loving counterparts, but, when they do drink, they drink less and boast healthier lifestyle habits. According to a study conducted by the Harris Poll, people who drink craft brews consume less than the average American, pay more attention...
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CHIMPS AND THEIR COCKTAILS

HUMANS AREN’T the only ones who enjoy their happy hour. A group of libation-loving chimpanzees has been discovered in West Africa. Similar to humans who come together to socialize and have a few drinks, the chimps congregate and enjoy fermented sap from raffia palms. They have even come up with...
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NEW ONLINE TIPS PROGRAM

HEALTH COMMUNICATIONS has released eTIPS On Premise 3.O, which it calls “a new and improved version” of the TIPS (Training for Intervention ProcedureS) online training and certification program for bartenders, servers and others who serve alcohol at restaurants, bars, hotels, in-store tastings or other establishments where alcohol is consumed on...
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BOSTON BEER COMPANY

JONATHAN POTTER is joining the company as its Chief Marketing Officer where he will have primary responsibility for overseeing the planning and execution of its brand development, marketing and advertising initiatives. Potter comes from Moët Hennessy USA, where he was Managing Director of its Chandon division after having been Chief...
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UNITED STATES BARTENDER’S GUILD

ANDREW MELTZER of San Francisco has been named 2O16 Bartender of the Year. The global competition takes place in Miami this September. This fifth year of the competition drew thousands of applicants, and 75 finalists competed in the national competition in Washington, DC. The bartenders had to make eight cocktails...
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BACARDI LIMITED

STELLA DAVID has been elected as Director of the Board. Previously she was the CEO of William Grant & Sons from 2OO9 until February 2O16. From 1994 to 2OO9, David worked for Bacardi. During her 15-year tenure there, she held a variety of key positions, including Chief Executive Officer of...
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WILLIAM GRANT & SONS

The drinks company has named VANCE HENDERSON as its new US Brand Ambassador for Drambuie. He’ll be responsible for handling the brand’s marketing strategy to both the trade and consumers. He’ll also work with trade engagement and education through events and the creation of Drambuie cocktails. Most recently, he was...
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GLENFIDDICH

STRUAN GRANT RALPH has been appointed Global Brand Ambassador. He’s been the US and Asia Pacific Brand Ambassador for the past five years. Born and raised in Speyside, Scotland, Struan entered the business in his first job at the Knockdhu distillery in Speyside. He’s also worked as a bartender and...
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