The indispensable tool for the Massachusetts adult beverage trade.
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MBB

CONSTELLATION BRANDS

The drinks company has added BILL NEWLANDS to its Executive Management Committee as Chief Growth Officer (CGO). In this newly created positon, Newlands will be responsible for leading corporate strategy and business development, accelerating new product development and innovation efforts and leveraging strategic insights. Newlands has 3O years of leadership...
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BEER FOR THE BRAIN

HERE’S news to raise a glass to: A compound in beer hops may protect your brain. We may be a hop, skip and a jump from warding off neurodegenerative disorders such as Alzheimer’s. An ingredient in beer hops, xanthohumol (also known as Xn) has been shown to protect the brains...
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BEER FOR THE HEART

YOU MAY think you’re making a healthier decision by choosing to not partake in a drink at cocktail hour, but new research shows that a half a pint of beer per day could actually be beneficial to your health. Brigham and Women’s Hospital has published a study hypothesizing that moderate...
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WORKOUT OR WINE?

IF DRINKING a glass of wine gave you the same benefits as an hour at the gym would you opt for it? Research conducted by the University of Alberta in Canada has found that health benefits in resveratrol are equivalent to those that we get from exercise. These findings will...
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CATEGORIES BOOMING

BOURBON is predicted to be the fastest growing spirit category over the next five years, despite fears of a medium-term stock shortage. The category sold 37.8 million nine-liter cases in 2O14, up 22.8% during the last five years – driven by strong global consumer demand for brown spirits and flavored...
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NAME CHANGE FOR VAN GOGH

VAN GOGH Imports has announced a series of developments involving the company. First,to reflect their diversified portfolio and business, they are changing their name to 375 Park Avenue Spirits. Throughout 2O15 they will be adding a select number of brands to the company. Second, they have been working closely over...
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‘Beers Of Mexico’ Variety Pack with Dos Equis Azul

HEINEKEN USA announces the return of the Beers of Mexico variety pack with limited edition offering, Dos Equis Azul – a blend of signature golden wheat lager and blue agave. Dos Equis Azul will once again join HEINEKEN USA’s outstanding Mexican beers—Dos Equis Lager, Tecate and Sol—in one convenient Fiesta...
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Yellow Spot Single Pot Still Irish Whiskey Now In US

Yellow Spot, one of Ireland’s premier Single Pot Still Irish Whiskies, has officially entered the U.S. market. The 12 year old Single Pot Still, previously available exclusively in select European countries, will join fellow renowned Single Pot Still Green Spot, which entered the U.S. market last year. Yellow Spot is...
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Tecate Introduces Michelada Diablo

Tecate announced the introduction of Tecate Diablo, a bold Mexican beer mix based on the traditional Michelada recipe of beer, real tomato juice, lime and spices. Diablo is Tecate’s second offering in the Michelada category and provides a spicier take on the classic drink, leveraging the growing popularity of tomato-based...
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SAMUEL ADAMS REBEL RIDER

There are two new releases from the brewer available this February: Rebel Rider, a session IPA , and Rebel Rouser, a Double IPA. Rebel Rider is light and crisp with bright citrus and grapefruit notes and hints of pine – 4.5% ABV. The Rebel Rouser has hop flavors of pine,...
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