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MARK McCALLUM has been appointed Executive Vice President, President of Jack Daniel’s Brands. In this role he will lead the continued global expansion of the Jack Daniel’s trademark and its portfolio. McCallum joined Brown-Forman in 2OO3 as Chief Marketing Officer for its spirits lines, and in 2OO6 was promoted to Chief Brands Officer, responsible for the development and marketing for all of the company’s spirits and wines. He later served as Chief Operating Officer and most recently held the position of Executive Vice President, President for Europe/Africa, Asia-Pacific and Travel Retail.