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The drinks company has added BILL NEWLANDS to its Executive Management Committee as Chief Growth Officer (CGO). In this newly created positon, Newlands will be responsible for leading corporate strategy and business development, accelerating new product development and innovation efforts and leveraging strategic insights. Newlands has 3O years of leadership experience with companies including Beam Inc., Allied Domecq,, LVMH, and E&J Gallo Winery.