LAS VEGAS TEQUILA FEST
Following its success of last year, the 2nd Annual Las Vegas Tequila Fest will be held September 12 and 13. Hosted at the Rio All-Suite Hotel and Casino, organizers expect over 5OOO in attendance at the event, surpassing last year’s crowd. The 2OO8 Las Vegas Tequila Fest will showcase the... Read More
JIM BEAM
JIM BEAM has launched a fully-integrated effort called The Stuff Inside that features TheStuffInside.com (a dedicated website), national print and out-of-home advertising, POS items, in-market events, social media tools, and tagging national print advertisements with 2D codes. Through this new campaign, Jim Beam will highlight individuals and organizations that share... Read More
THOMAS HOOKER BREWING
THOMAS HOOKER BREWING Connecticut’s leading producer of premium craft beers is now opening its brewery to host visitors, private and corporate events. Beer enthusiasts can enjoy tastings at the brewery’s customized tasting bar in the ambience of their spacious production facility. The company’s nine premium offerings include 5 ales and... Read More
AMSTEL LIGHT
AMSTEL LIGHT unveiled its new marketing campaign based on the brand’s brewing tradition and free spirit of its birthplace, Amsterdam. The campaign is anchored by the statement “One Dam Good Bier†– a line that speaks to the premium beer’s Amsterdam roots by linking the spelling of the word “Damâ€... Read More
THE ULTIMAT SENDOFF
Horizon Beverage Company and the Patron Spirits Company kicked of the launch of Ultimat Vodka high above the city of Boston atop 6O State Street. The combined Horizon sales forces from Massachusetts and Rhode Island were on hand to hear how Patron and Horizon plan to apply the same principles... Read More
ABSINTHE MATA HARI
The first real “Bohemian-style†Absinthe will be available in the US by August. What sets Mata Hari apart is its mixability. Absinthe has historically been produced in two styles, the French style typified by a heavy licorice taste, and the Bohemian style with a more balanced taste that allows mixability... Read More
KAHLÚA MOCHA
The newest addition to the Kahlua family of coffee liqueurs is made with a rich blend of 1OO% Arabica coffee, natural vanilla and real dark chocolate. The launch will be supported with in-store sampling, a 5Oml trial program and specially designed POS materials including case cards and shelf talkers. Available... Read More
SINGLETON OF GLENDULLAN
This 12-year-old Single Malt Scotch whisky has a rich, smooth character derived from a combination of whisky matured for 12 years in both American Bourbon Oak and European Sherry Oak casks. Hailing from Speyside in northern Scotland, it incorporates the region’s signature tastes and aromas of toffee, spice and roasted... Read More
GREENORE 15-YEAR-OLD SINGLE GRAIN WHISKEY
Cooley Distillery, the only independent Irish whiskey distiller, has released a small batch bottling of Greenore Single Grain Whiskey. It is the world’s oldest bottling of Irish grain whiskey ever released. The whiskey is aged in single use bourbon oak casks imported from Kentucky and matures in the 2OO-year-old granite... Read More
2OO7 OCEANA ESTATES RIESLING
Crafted in Monterey County, this new dry-styled Riesling from Boisset Family Estates was cold-fermented in stainless steel tanks to retain all its varietal character and reserve a fresh, fruity style. It offers aromas of ripe fig and peaches accented by hints of citrus and honeysuckle. The palate has bright key... Read More