The indispensable tool for the Massachusetts adult beverage trade.
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M by MICHAEL MONDAVI

Folio Fine Wine Partners announced that Michael Mondavi will release his first signature Cabernet Sauvignon, M by Michael Mondavi, this fall.  It is made from 1OO percent Cabernet Sauvignon sourced from Michael’s Animo vineyard in the Foss Valley of Atlas Peak.  The wine is aged for 22 months, followed by...
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ALTHOUGH DANNY IS NOT THAT BIG . . .

Billy Livingstone and Michael Brody of M.S. Walker, Inc. spent some time with Danny Devito at the WSWA convention talking about the introduction of his new Danny Devito’s Limoncello, imported from Italy and made from his family’s recipe. He has been seen pitching his new brand on many daytime and...
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THE 5TH ANNUAL 42 BELOW COCKTAIL WORLD CUP

Boston had the privilege of being one of nine cities from across the US hosting a finals round to find the top nine bartenders in the country to make up three teams to represent this country in the 42 Below Cocktail World Cup in New Zealand. Bobby Jones from Saint...
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PERNOD RICARD USA

THOMAS G. KREKELER, a veteran beverage alcohol operations executive, has been appointed as Plant Manager at the Wild Turkey Distillery in Lawrenceburg, KY. Krekeler joins Pernod on August 18.

HEINEKEN USA

CHRISTIAN McMAHAN  has been named the new Chief Marketing Officer for Heineken USA. KEN KUNZE decided to depart the company following an 11-year tenure with the organization, the last three as Chief Marketing Officer and member of the management team. McMahan, formerly a Vice President of Marketing for Diageo North...
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WINE INSTITUTE

ALLISON JORDAN has been named Director of Environmental Affairs at Wine Institute, a new department to oversee the sustainable winegrowing program and environmental issues. Jordan, who joined Wine Institute in 2OO4, was previously Communications Programs Manager and also Executive Director of the California Sustainable Winegrowing Alliance, a position she will...
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BACARDI LIMITED

SEAMUS McBRIDE will become the Bacardi’s new President and Chief Executive officer effective September 1. McBride was elected by unanimous vote of the board of directors as part of a planned succession process. He will join Bacardi Limited from the Colgate-Palmolive Company, where he served as Executive Vice President and...
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FUTURE BRANDS

TONY TRUZZOLINO has been appointed to Vice President, Sales – East Region. A 25-year veteran of the beverage alcohol industry, he joins Future Brands from Beam Global Spirits & Wine, where he was Vice President, Commercial Development. Prior to joining Beam Global, Truzzolino was Senior Vice President, National Sales at...
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BACARDI BUYS into PATRÓN

JOHN PAUL DeJORIA, co-founder of Patrón tequila, announced an agreement that will make way for the funding of a children’s charitable trust, while investing in the continued growth of the company. Although the specific terms of the agreement are confidential, they provide for Mr. DeJoria to become principal owner of...
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GALLUP’s CONSUMPTION POLL

SIXTY-TWO PERCENT of Americans say they drink alcohol, a percentage that has varied little in the last 1O years. The average drinker reports having consumed 3.8 drinks in the past week. This is the first time the average has dropped below 4 drinks since 2OO1. It had been as high...
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