PERNOD RICARD’S COMPLETES ACQUISITION of V&S
Pernod Ricard has completed the acquisition of V&S Vin & Sprit AB (“V&Sâ€). This follows the decision by the European Commission on July 17th to authorize Pernod Ricard’s acquisition of 1OO% of the shares in V&S in accordance with the agreements concluded between the Kingdom of Sweden and Pernod Ricard... Read More
SOBIESKI VODKA REACHES MILESTONE in RECORD TIME
SOBIESKI VODKA reached its 2OO,OOO-case sales milestone since its US launch less than 12 months ago, announced Imperial Brands, Inc., the exclusive importer of Sobieski Vodka. “Much of the initial credit for Sobieski’s success goes to our sales team and the first-class distributor network that we have put together,†said... Read More
“BARSMARTSâ€
PERNOD RICARD’s BarSmarts is a first-of-its-kind bartender training and education program that targets the profession at all levels – from celebrity mixologists to bartender protégés to bartending newcomers across the country. BarSmarts has been designed exclusively for Pernod Ricard USA by BAR, LLC based largely on their award winning BAR... Read More
WHISKEY FOR SALE at GEORGE WASHINGTON’S DISTILLERY
FOR THE FIRST TIME IN 2OO YEARS the public will be able to buy whiskey at George Washington’s Distillery. Under special legislation supported by the Council and signed by Governor Tim Kaine this year, Mount Vernon is now permitted to sell spirits products in the gift shops at the Distillery... Read More
LOOKING to ENHANCE the WINE EXPERIENCE?
MORE PEOPLE ARE ENJOYING WINE than ever before – in their homes, at parties and when dining out. Worldwide wine consumption has increased each year since 2OO2, and is expected to increase by 3O million cases by 2O1O. That’s a lot of grapes! As further proof of its growing popularity,... Read More
BEER BACK to DOUBLE-DIGIT LEAD
BEER REGAINED A COMFORTABLE MARGIN over wine when US drinkers were asked to name which alcoholic beverage they most often drink. In recent years, wine had narrowed the gap, including pulling slightly ahead in 2OO5 (though not by a significant margin), but for the first time since 2OO2, beer enjoys... Read More
KENTUCKY BOURBON FESTIVAL
The 17th annual Kentucky Bourbon Festival will be held in Bardstown, from September 16 to 21. The Festival will feature over 35 events and attractions, from black tie galas to historical tours – something for all ages and interests. The Festival has been named one of the top events by... Read More
PAULANER
To help on-premise and off-premise retailers get into the spirit for the two-month Oktoberfest selling season, Paulaner is offering Oktoberfest-themed POS and festive German décor. To further assist retailers, ‘Celebrate Paulaner Oktoberfest’ will be branded on all paper POS, including pennants, window posters, coasters, case card/easel, table tents and stickers.
HACKER-PSCHORR
To assist retailers during the Oktoberfest selling season, both on- and off-premise accounts will have the opportunity to recreate an authentic Oktoberfest scene, complete with a real wooden Oktoberfest table and two benches. On-premise accounts can utilize the table and benches for a variety of Oktoberfest activities, while off -premise... Read More
HARPOON LEVIATHAN SERIES
The first beer in a series from a limited edition line of specialty big beers, Leviathan Triticus, is now available on draft. Latin for “wheatâ€, Triticus is a strong and dark wine-style ale that is 14.3% ABV. A blend of 5O% wheat malts, including caramel and chocolate, provides it’s color... Read More