The indispensable tool for the Massachusetts adult beverage trade.
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MBB

COURVOISIER COGNAC

COURVOISIER COGNAC launched its Le Nez de Courvoisier program to educate distributors and the trade across the country about the House Style of Courvoisier.  Le Nez (“The Nose” in French) enhances the cognac tasting experience by focusing on the sense of smell, which drives taste and creates greater and deeper...
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HEINEKEN ACQUIRES IMPORTATION RIGHTS for NEWCASTLE

ON SEPTEMBER 1, Heineken USA assumed the rights to import, market and sell Newcastle Brown Ale in the US.  This addition to the Heineken portfolio serves as a platform for future growth and places the brand as one of the top national sales priorities for the organization, along with brands...
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CALIFORNIA WINEMAKERS BRACE for SMALLER SUPPLY of GRAPES

AS CALIFORNIA’S WINEMAKERS begin the 2OO8 harvest, they are scrambling to find enough Pinot Noir, Chardonnay and Cabernet Sauvignon grapes. After several years of bumper crops, Mother Nature turned fickle this year, offering up deep frosts, followed by hot weather and ultimately not enough rain. “This is one of the...
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Obituary: GIANNI MASCIARELLI

GIANNI  MASCIARELLIpassed away on July 31 while on a business trip in Germany.  He was 52 years old.  Mr. Masciarelli was the premier winemaker/owner of Masciarelli vineyards in Abruzzo, Italy.Gianni inherited his passion for vineyards and wine from his grandfather, Giovanni.  In 1978, he produced his first wines at times...
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FREDERICK WILDMAN AND SONS

PETER SHEEHAN has been appointed as Vice President, Director of Sales and Marketing for the company’s National Brands Division.  In his new position, Sheehan will be responsible for the supervision of Sales Directors and Regional Managers based in four strategically-located markets – East, Midwest, South, and West/Southwest.  He will also...
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HEINEKEN

JOHN NICOLSON is set to replace MASSIMO VON MUNSTER as Heineken Americas President as of October 1.  Nicolson was formerly Managing Director for Eastern Europe, Asia and the U.S. for Scottish & Newcastle, which was bought by Heineken and Carlsberg earlier this year.  Massimo von Munster had decided to leave...
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FIVE MILLIONTH CASE of SOUR APPLE PUCKER BOTTLED

DEKUYPE CELEBRATED THE BOTTLING of its five millionth case of DeKuyper Pucker Sour Apple as employees toasted this historic milestone at the DeKuyper plant in Cincinnati on August 12, with an Appletini, the iconic cocktail that helped lead to the success of Pucker Sour Apple. In the mid-199Os, the DeKuyper...
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THE PATRÓN TEQUILA EXPRESS

Patrón’s fully-restored 1927 railcar pulled into Boston’s South Station for The Patrón Music in Motion tour, a national initiative benefiting charities in New Orleans. Patrón urged citizens of Boston to visit www.musicinmotiontour.com to create their own fundraising page to raise money for the St. Bernard Project and Preservation Hall. Those who raise...
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