COULD IT BE THAT THE SECRET
COULD IT BE THAT THE SECRET to warding off cancer lies in a great marinade made with beer or wine? According to research scientists in Portugal marinating steak in beer or wine before cooking it significantly reduces levels of cancer-causing chemicals. The researchers found that steeping the meat in alcohol... Read More
CONSTELLATION SELL OFF
CONSTELLATION BRANDS INC. has entered into an agreement to sell its value spirits business to New Orleans-based Sazerac Company Inc. for $334 million, subject to closing adjustments. The transaction was expected to close by the end of February. The entire net after-tax proceeds of approximately $21O million will be used... Read More
JOINT EFFORT to WIPE OUT DWIs
THE NATIONAL CENTER FOR DWI COURTS (NCDC) and Wine & Spirits Wholesalers of America (WSWA) are joining forces to launch a national campaign aimed at establishing best practices for DWI Courts and determining national policy issues on drunk driving as it relates to DWI Courts. Last year over 17OOO people... Read More
WAS the ICE CREAM SPIKED?
TRUTH IS SOMETIMES STRANGER THAN FICTION. After failing the breathalyzer on his car’s interlock device an Australian man challenged in court to prove his claim that ice cream gave him a blood alcohol reading. Prosecutors wanted to know why the machine had registered a “fail”, which prevents the car from... Read More
ALLSTON-BRIGHTON STICKER SHOCK CAMPAIGN
LABEL ’EM WARNED The Alston Brighton Substance Abuse Task Force and Youth Coalition has launched a sticker shock campaign targeting adults in the community. The stickers placed on multi-packs of alcoholic beverages at liquor stores, remind adults that it is illegal to provide alcohol for people under 21. The campaign... Read More
CAMPARI
CAMPARI is running a worldwide multimedia campaign and has released its annual “Club Campari” calendar. Set in an oceanside destination the initiative features actress Jessica Alba and her interpretation of “Red Passion” captured by the lens of photographer Mario Testino and director Jean Paul Goude. The collaboration resulted in seventeen... Read More
JAMESON IRISH WHISKEY
JAMESON IRISH WHISKEY has launched a projection campaign featuring a series of interactive outdoors ads that will engage in social discourse with people on the street. In high foot-traffic areas in New York and Los Angeles Jameson will use the live wall projections to reach its audience. Jameson is projecting... Read More
STOLICHNAYA
STOLICHNAYA is running a new ad campaign – an urban frontier concept – featuring intriguing body language suggestive gazes and rebellious poses that envelop a curvy capital “S” taken from the Stolichnaya name that is written across the label and introduced as the new icon for the brand. Each image... Read More
PERNOD RICARD USA
PERNOD RICARD USA is rolling out a series of video messages as part of an effort to broaden the reach of its Accept Responsibility campaign a public service initiative to increase awareness of responsible drinking. The campaign was launched in August 2OO7 to address three critical beverage alcohol issues: drunk... Read More
LEBLON CACHACA
LEBLON CACHACACarnaval (Portuguese for Carnival) is Brazil’s most famous holiday – and for four days before Lent (February 2O) Brazil is partying! For Carnaval 2OO9 Leblon Cachaça is transforming its trade mark green and yellow Live Love Leblon and Live Love Carnaval into party POS. For off-premise, there are window... Read More