AMERICANS LOVE THEIR WINE
THERE MAY BE an international recession going on but it would seem that there are just some things we can’t do without. Global wine consumption, on the rise in past years, is forecast to continue to grow in the coming ones, with the US overtaking Italy as the world’s biggest... Read More
ARE the GATES CLOSING?
COULD THE FABLED GATES of the legendary St James’s Gate brewery be closing? Diageo the owner of Guinness stout, is scaling back its plans to construct an $855 million new brewery on the outskirts of Dublin and may do away with them altogether as beer sales throughout the world struggle.... Read More
CUTTING CARDBOARD to CUT EMISSIONS
THESE DAYS EVERYONE’S DOING THEIR PART to help conserve the environment and save on production costs. New Belgium Brewing, makers of Fat Tire Amber Ale, has announced it will remove cardboard partitions from 12-pack carriers in an effort to reduce its cardboard consumption. At current production levels, the move will... Read More
BECOME a MASTER BREWER
THE WORLD BREWING ACADEMY has a new Master Brewer Program. This 2O-week English-language program offers in-depth advanced-level training for professional brewers conducted at the campus of Siebel Institute of Technology in Chicago and Doemens Academy in Munich. Combining a balanced mix of brewing technical theory and fully-supervised practical activities the... Read More
Endangered Cocktail
endangeredcocktailOF THE MONTH To help “breed raise, and release nearly extinct drinks into the wild” the ladies of LUPEC Boston have created the Endangered Cocktail of the Month series. Each month they select a classic cocktail to revive, share a little background on (both here and on their blog), and... Read More
FIRST FRIEND
Absolut Vodka takes its place as the first “Friend of the Walk of Fame” on the sidewalk in front of the legendary Kodak Theater in Los Angeles. As part of the brand’s ‘Absolut Los Angeles’ Campaign Absolut helped beautify famous Melrose Avenue and made a monetary contribution to help restore... Read More
ABSOLUT MANGO KICKOFF
The team from Horizon Beverage Company and Pernod Ricard USA recently introduced the Horizon sales force to the latest flavor addition to the Absolut Vodka line Absolut Mango. Like their other flavors do, Absolut Mango captures the unmistakable taste of fresh mango fruit. Horizon Beverage Company is the exclusive wholesaler... Read More
Jim Beam Bourbon
Jim Beam Bourbon is running a user-generated social media contest named The Remake, in support of the recent airing of The Girlfriend television commercial. Consumers are being challenged to create their own, original commercial remake by imitating, spoofing and/or improving upon the Jim Beam The Girlfriend, The Tragedy or The... Read More
THREE OLIVES VODKA
THREE OLIVES VODKA is running a multi-million dollar ad campaign that depicts the idea that drinking premium vodka should be fun and exciting. In addition the brand is unveiling new packaging featuring sleek, frosted bottles that provide a contrast to the colors peeking through the martini-shaped “window” on the front... Read More
Otter Creek Brewing
Otter Creek Brewing has partnered with Bolton Valley Bromley, Jay Peak, and Mad River Glen ski areas to offer consumers a “Ski Midweek for Free” deal (when your buddy pays, that is). The promotion is valid through March 31, Monday through Friday. “Ski for Free” coupons are available in retail... Read More