TANQUERAY GIN
is running its first global advertising campaign: “Resist Simple”. The new effort, which encourages consumers to Take a Stand for Good Taste, will feature broadcast and out-of-home ads. In “Backstage”, one of three broadcast spots, the virtues of the signature Tanqueray & Tonic cocktail are highlighted with a voiceover that... Read More
SAM ADAMS HOMEBREW OATMEAL STOUT
Trumping nearly 2OO other contestants, David Rosenbaum won the Samuel Adams Patriot Homebrew contest. His winning brew, an Oatmeal Stout, will be sold at the Samuel Adams Brewhouse at Gillette Stadium through the entire New England Patriots season. The homebrewer from Andover, Massachusetts beat out entries from all six New... Read More
GUINNESS EXPERIENCES
As part of the ongoing celebrations commemorating its 25Oth anniversary, Guinness is running GUINNESS EXPERIENCES – a contest with three major prizes: a trip into space aboard Sir Richard Branson’s Virgin Galactic Spaceship; a journey to the depths of the sea in the world’s first Guinness deep sea bar; and... Read More
www.barsmarts.com
Pernod Ricard USA and BAR, LLC have launched BarSmarts WIRED, the second and more broad-reaching phase of the partnership’s successful BarSmarts bartender training, education and certification program. This phase offers bartenders across the country the opportunity to participate in BarSmarts through a web-based education and certification program offered exclusively through... Read More
The 28th ANNUAL Great American Beer Festival
Approximately 49,OOO attendees are expected at this year’s festival on September 24 to 26 at the Colorado Convention Center in Denver, which will feature more than 45O breweries and 2OOO beers on tap.For more information visit www.greatamericanbeerfestival.com. Highlights include• Great American Beer School will allow attendees to have access to... Read More
FIRST ANNUAL FREEDOM WINE TASTING
On October 8 from 2 to 7pm at the Westin Hotel in Waltham, nineteen of the state’s premium independent small wholesalers will feature over 1OOO wineries, domains and estates from around the world at the “First Annual Freedom Wine Tasting”. This event provides an excellent opportunity for buyers looking for... Read More
MARTIGNETTI COMPANIES ACQUIRES COMMONWEALTH WINE & SPIRITS IN MASSACHUSETTS
On July 1O Martignetti Companies completed its acquisition of Commonwealth Wine & Spirits. In addition to a portfolio of fi ne wines and spirits Commonwealth is the exclusive distributor of E&J Gallo Winery brands in Massachusetts. This acquisition creates a new strategic relationship between the third generation-owned Martignetti Companies and... Read More
COMINGS & GOINGS
Beam Global Spirits & Wine has acquired the Effen Vodka brand from the Sazerac Company. Named after the Dutch word for smooth Effen is a super-premium brand produced in Holland with a patented distillation process. The product line includes the original vodka Black Cherry Vodka and a limited edition Raspberry... Read More
The BI-PARTISAN BOURBON CAUCUS
When it comes to Bourbon and politics party lines seem to dissolve. US Representatives John Yarmuth and Brett Guthrie have formed the bipartisan Congressional Bourbon Caucus an officially recognized Congressional Member Organization. They will serve as co-chairs of the caucus. Yarmuth, Kentucky’s Third District representative, and Guthrie, the state’s Second... Read More
TASTE for the FINER THINGS LIVES ON
Slowly but surely consumers are beginning to open their wallets. According to a new survey by the IRI (Independent Research Institute) consumers are still cutting back but not as much as they were last fall. In fact, many shoppers are increasing their purchases on premium consumer brands overall. The latest... Read More