The indispensable tool for the Massachusetts adult beverage trade.
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SAM ADAMS HOMEBREW OATMEAL STOUT

Trumping nearly 2OO other contestants, David Rosenbaum won the Samuel Adams Patriot Homebrew contest.  His winning brew, an Oatmeal Stout, will be sold at the Samuel Adams Brewhouse at Gillette Stadium  through the entire New England Patriots season.  The homebrewer from Andover, Massachusetts beat out entries from all six New...
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TANQUERAY GIN

is running its first global advertising campaign: “Resist Simple”.  The new effort, which encourages consumers to Take a Stand for Good Taste, will feature broadcast and out-of-home ads.  In “Backstage”, one of three broadcast spots, the virtues of the signature Tanqueray & Tonic cocktail are highlighted with a voiceover that...
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MALIBU RUM

is running a global ad campaign, Radio Maliboom Boom, as part of its ongoing “Get Your Island On” crusade.  The new effort brings the Caribbean spirit of Malibu to life with upbeat music and entertaining DJ personalities spreading their island vibe.  Radio Maliboom Boom will be supported through television and...
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STOLICHNAYA GALA APPLIK

The newest flavored vodka to join the Stoli portfolio, Gala Applik has a nose of red apple and hints of zesty fresh citrus with a refreshing, crisp Gala apple taste that has a natural sweetness to it.  Available from United Liquors.

JEFFERSON’S PRESIDENTIAL SELECT

This very rare, ultra-premium bourbon, was bottled from the last year of operation (1991) of Louisville’s renowned Stitzel-Weller Distillery.  94-proof, the 17-year-old bourbon is a limited offering complementing the existing line of Jefferson’s bourbons, Jefferson’s and Jefferson’s Reserve.  The nose has big vanillas with full character, citrus, apple, subtle caramel,...
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HOOKER OCTOBERFEST

This seasonal release from the Thomas Hooker Brewing Company is a balanced brew with whole malt aromas and a hop bitterness that contributes to a clean crisp feeling in the mouth.  The Octoberfest received a number one rating in a blind tasting by The New York Times.  Available from La...
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CABO WABO TEQUILA

The entire line of tequilas from rocker Sammy Hagar has new packaging.  Each bottle now features clean lines and clear glass that provides a fresh, modern look that is juxtaposed by a tactile label depicting a Mexican village shop.  On the bottle, metallic foil illuminates the crest of the Cabo...
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GLENFIDDICH 5O YEAR OLD

William Grant & Sons Distillers has released a   version of the liquor that will sell for $16,OOO, making it the second-most expensive in the world.  Glenfiddich 5O Year Old, the family-owned company’s most expensive whisky ever, will be released in 5OO individually numbered, hand-blown glass bottles adorned with Scottish silver...
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HOBNOB WINES CABERNET SAUVIGNON

This is the newest addition to the HobNob wines portfolio that includes Pinot Noir, Chardonnay, Merlot and Shiraz.  Suggested retail is $1O.99 for a 75Oml.  Available from United Liquors.

VALLEY of the MOON 2OO8 PINOT BLANC and CHARDONNAY

Cold-fermented in stainless steel tanks and bottled within months of the harvest, this Pinot Blanc’s fresh, vibrant aromas showcase citrus, lemon zest, orange zest, and honeysuckle, plus a hint of mineral.  The flavors are a combination of kiwi, citrus and pear and it stays light on the palate with a...
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