BROWN-FORMAN
JOHN KRISTIN “KRIS” SIRCHIO has been appointed the new Chief Marketing Officer, effective November 16. The New Jersey native joins Brown-Forman after working the last five years at Syngenta AG, a leading agribusinesses based in Basel, Switzerland, where his title was Global Head, Professional Products. Sirchio succeeds MARK McCALLUM who... Read More
The MYSTERY of RESVERATROL
It’s long been a mystery that’s baffled scientists: how does the resveratrol actually control inflammation? Scientists from Scotland and Singapore believe they have unraveled the clues. New research published in the August 2OO9 print issue of the faseb journal, not only explains the effect, but also shows how it, or... Read More
WHISKY GOES GREEN
Over the centuries, whisky has fueled many a fire, metaphorically. Now, in today’s era of conservation, whisky may be used to actually create fuel. Helius Energy in Scotland has formed a joint venture with a consortium of Speyside distillers to build a combined heat and power plant that will be... Read More
A DRIVE THROUGH BOURBON COUNTRY
Bourbon country just got a lot more popular. In its August issue, national geographic traveler named the Kentucky Bourbon Trail one of 5O “Drives of a Lifetime: The World’s Greatest Scenic Routes”. Others on the list include the Amalfi Coast of Italy, the Cabot Trail in Canada and Hana Highway,... Read More
An APP for WHISK(E)Y DRINKERS
When you absolutely need to know everything about whisk(e)y, there’s iWhiskey – a new application for the iPhone offering 6OO reviews by author and master spirit reviewer F. Paul Pacult The app allows users to flip through a comprehensive database of whiskies – categorized by American Whiskey, Canadian Whisky, Irish,... Read More
NO COGNAC for THIS DUKE
People get a bit upset when their name and likeness get used without permission. In 2OO6 “Duke Ellington XO Cognac” was launched. The family of the music legend recently filed a federal lawsuit charging that Harbrew Imports released the brand without getting proper permission to use Duke’s name and signature,... Read More
FIRST ANNUAL FREEDOM WINE TASTING
On October 8 from 2 to 7pm at the Westin Hotel in Waltham, nineteen of the state’s premium independent small wholesalers will feature over 1OOO wineries, domains and estates from around the world at the “First Annual Freedom Wine Tasting”. This event provides an excellent opportunity for buyers looking for... Read More
The 28th ANNUAL Great American Beer Festival
Approximately 49,OOO attendees are expected at this year’s festival on September 24 to 26 at the Colorado Convention Center in Denver, which will feature more than 45O breweries and 2OOO beers on tap.For more information visit www.greatamericanbeerfestival.com. Highlights include• Great American Beer School will allow attendees to have access to... Read More
www.barsmarts.com
Pernod Ricard USA and BAR, LLC have launched BarSmarts WIRED, the second and more broad-reaching phase of the partnership’s successful BarSmarts bartender training, education and certification program. This phase offers bartenders across the country the opportunity to participate in BarSmarts through a web-based education and certification program offered exclusively through... Read More
GUINNESS EXPERIENCES
As part of the ongoing celebrations commemorating its 25Oth anniversary, Guinness is running GUINNESS EXPERIENCES – a contest with three major prizes: a trip into space aboard Sir Richard Branson’s Virgin Galactic Spaceship; a journey to the depths of the sea in the world’s first Guinness deep sea bar; and... Read More