The indispensable tool for the Massachusetts adult beverage trade.
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KAHLÚA COFFEE CREAM LIQUEUR

Kahlúa is expanding its portfolio this holiday season with this limited edition release.  Kahlúa Coffee Cream is made with 1OO percent Arabica coffee beans and fresh, natural cream.  The release is being supported with consumer and trade print advertising, digital activation, merchandising display pieces and POS materials.  The Cream Liqueur...
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LAPHROAIG 18 YEAR OLD

Laphroaig Single Islay Malt Scotch has added this new limited expression to its portfolio.  The 18-year aging process results in a Scotch bright gold in color enhanced by soft, sweet and spicy Islay peat smoke and a faint hint of the sea.  The full-bodied 18-year-old tastes of a tang of...
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HIRAM WALKER GINGERBREAD and PUMPKIN SPICE LIQUEURS

These two all-natural liqueurs are returning for a limited seasonal release.  The Gingerbread, which is the first and only nationally available gingerbread liqueur, has a rich, nutmeg color and flavorful blend of brown sugar, ginger, vanilla, and spice.  The Pumpkin Spice has the taste of vanilla, graham cracker and pumpkin...
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THE GLENLIVET NÀDURRA TRIUMPH 1991

This new limited-edition expression of the Nàdurra range will be available in November.  A unique approach to single malt, the new offering was created using Triumph barley, a single-source of grain no longer used at The Glenlivet distillery.  It was distilled and casked in Speyside in 1991.  Aged a full...
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DOS EQUIS

Playing off of its Most Interesting Man campaign, DOS EQUIS is unmasking the brand’s “Most Interesting Tricks” Halloween program.  For the month of October, Most Interesting Tricks retail displays will feature a Dos Equis branded steamer trunk, framed portraits of the Most Interesting Man and Dos Equis Most Sacred Magician...
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NEWCASTLE BROWN ALE

is running “On the Road with the One and Only”, a retail program in partnership with spin.  The promotion will award an assignment to one consumer to go on tour for one week to experience and document life on the road with up-and-coming band Shout Out Out Out Out.  Not...
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MIDORI

has launched “Get Wicked”, a nationwide Halloween promotion.  The focal point of the campaign both on- and off-premise will be the Midori Spider’s Kiss Cocktail, a blend of Midori Melon Liqueur, SKYY Vodka and fresh lemon juice garnished with a chocolate web pattern and dripping with grenadine blood on the...
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LX.TV

is gearing up for season two of the popular “On The Rocks: The Search For America’s Top Bartender” series, featuring ABSOLUT VODKA.  The series follows a nationwide search for America’s best and brightest master mixologists and will be featured, for the first time ever, on-air.  Additionally, LX.TV and Absolut are...
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THREE OLIVES VODKA

is running its first ever TV ad campaign.  Continuing with the theme of the current “What’s Your O-Face?” print ads and coinciding online contest, the ten new 3O-second television spots will further emphasize the “seriously fun” side of the brand and portray the simple idea that drinking premium vodka should...
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Cruzan Rum

is running a new ad campaign showcasing the US Virgin Island of St. Croix, its people and the fact that it has been made there since the 18th century.  The effort will be brought to life in out-of home media buys.  The Nelthropp family has been making Cruzan for the...
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