18OO TEQUILA ULTIMATE MARGARITA, MOJITO and POMEGRANATE MARGARITA MIXES
18OO TEQUILA ULTIMATE MARGARITA, MOJITO andPOMEGRANATE MARGARITA MIXESThese three new flavored cocktail mixes are available in Tetra Pak cartons, featuring eco-friendly packaging. Each is made with natural sweeteners including Agave nectar. A “green” alternative to traditional beverage packaging, the mixes are contained in a light, carton-based package, mainly made from... Read More
HEINEKEN USA
will be working with TAXI MAGIC to help consumers easily book and pay for a safe taxi ride home after an evening out. In the agreement, Heineken USA and its portfolio of Dutch, Mexican and English brands becomes the exclusive alcohol beverage sponsor of the Taxi Magic application. Developed by... Read More
DOS EQUIS
DOS EQUIS has launched the first in a new series of creative designed around its “Most Interesting Man in the World” campaign that will include national television, print, radio, out-of-home, and digital media. The TV campaign is headlined by two 3O-second spots, the first of which takes the Most Interesting... Read More
NEWCASTLE BROWN ALE
has launched the Geordie Schooner – a unique beer glass inspired by the brand’s English heritage. The Geordie Schooner will be used to serve the ale at pubs and bars nationwide. Originally called the Wellington glass, it became so popular in the city of Newcastle that it was renamed the... Read More
NEWCASTLE BROWN ALE
has launched the Geordie Schooner – a unique beer glass inspired by the brand’s English heritage. The Geordie Schooner will be used to serve the ale at pubs and bars nationwide. Originally called the Wellington glass, it became so popular in the city of Newcastle that it was renamed the... Read More
GOSLING’S RUM
is now the “Official Rum of the Boston Red Sox”. Gosling’s rums, the dark Black Seal and a new Gold Rum, will be available wherever spirits are sold at Fenway Park, including all luxury suites at the facility. Additionally, the Boardroom meeting facility in the EMC Club will be named... Read More
JIM BEAM BOURBON
is running a new venture with ESPN to launch “The Next Round – Served Up By Jim Beam”, a web series hosted by ESPN personality and award-winning journalist Scoop Jackson and featuring famous guests discussing the news with a focus on sports and pop culture. Each episode will feature Jackson... Read More
First Annual Athenee Importers Road Show
The first annual Athenee Importers Road Show was held on March 8 at The Liberty Hotel in Boston featuring Athenee Importers & Distributers. The well-attended tasting showcased over 5O wines from 1O different Greek producers. Athenee’s portfolio is distributed in Massachusetts by Boston Wine Company. From left to right:Yoko Sawyer,... Read More
Best Bartenders in the World
Team USA was named “Best Bartenders in the World” and crowned the champions of the 42 Below Cocktail World Cup that took place in late March in New Zealand. From thousands of bartenders around the world, the Team USA trio of (left to right) Todd Thrasher of Washington, DC, Mark... Read More
Louis Jadot 2OO8 Great Burgundy Vintage Barrel Tasting Seminar
On March 11, Marc Dupin of Maison Louis Jadot hosted members of the trade for the “Louis Jadot 2OO8 Great Burgundy Vintage Barrel Tasting Seminar” at the Indigo Hotel in Newton. The 2OO8 Louis Jadot wines are considered to be truly exceptional examples of the vintage. From left... Read More