BACARDI TORCHED CHERRY
BACARDI TORCHED CHERRYThe newest flavored rum from Bacardi is made with Barbados cherries (also known as Acerola) and an infusion of Torch Plant aloe, a South African plant. The launch is supported with a national campaign including print advertising, digital, off-premise POS, and public relations. Suggested retail is $13.99 for... Read More
Jim Beam Bourbon and Kid Rock
are partnering for a first-of-its-kind campaign alongside Atlantic Records, offering fans exclusive downloads of Kid Rock’s music. These downloads, available via tear pad or on special edition gift cartons of Jim Beam and Red Stag, mark the first time a spirits brand and major record label have worked together to... Read More
The Jacob Leinenkugel Brewing Company
is introducing “Camp Leinie’s”, a sweepstakes offering fans the chance to live, dress and play like a Leinie. Running through August, the interactive sweepstakes invites craft beer fans to enter the Official Entry Code found on neck labels from specially-marked packages of Leinenkugel’s Classic Amber, Summer Shandy, Sunset Wheat, and... Read More
Heineken
Heineken is running “Plug into Summer”, a promotion aimed at bringing music experiences from some of the hottest artists in the US – Kid Cudi, The Hold Steady, Cold War Kids, Tito El Bambino, and more – to consumers through Labor Day. The program combines promotional packaging, state-of-the-art shot code... Read More
Ultimate Beverage Challenge’s Ultimate Spirits Challenge
was held in New York in March. Founded by award-winning journalist, author, educator, and critic F. Paul Pacult, wine and spirits publishing industry veteran David Talbot, and spirit journal managing editor Sue Woodley, The first annual Ultimate Beverage Challenge was designed to provide both the industry and consumers with a... Read More
The San Francisco World Spirits Competition
celebrated its 1Oth Anniversary in March with a record number of entries, topping last year’s high mark by 17 percent. The competition’s founder and Executive Director, the tasting panel magazine’s Anthony Dias Blue, celebrated the anniversary by introducing mixologist Tony Abou-Ganim as the new Director of Judging. Abou-Ganim joined as... Read More
NEWS FLASH: NEW HAMPSHIRE’S SELLING MORE LIQUOR
Was there ever really any doubt that this would happen? In what perhaps is the biggest non-surprise of the year, state liquor sales in New Hampshire are up 4.62 percent since the beginning of the fiscal year, which started July 1, 2OO9. This, of course, is around the time when... Read More
LIQUOR STORE DELIVERIES: A CAUTIONARY TALE
It may seem like a great way to make extra money, particularly in this economy, but the business of liquor delivery could end up costing a store much more than it’s worth. Not surprisingly, minors frequently attempt to order liquor for delivery. What is surprising is how often they seem... Read More
ALCOHOL UPS PROSTRATE CANCER RISK
Moderate consumption may indeed be good for various parts of the body but the prostate doesn’t seem to benefit. A new study led by Lionel L. Bañez, MD, at Duke University Medical Center in Durham, NC, and colleagues suggests that drinking alcoholic beverages may increase prostate cancer dramatically. The study,... Read More
COULD A COCKTAIL HELP AN AILING HEART?
Who needs oatmeal? A new study has concluded that regular and moderate alcohol consumption is beneficial for people who had a previous heart attack or other ischemic vascular events. The study, which was performed by the Research Laboratories at the Catholic University of Campobasso, Italy, claimed that moderate consumption (1... Read More