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The Balvenie Single Malt Scotch Whisky

 has launched the “Balvenie Rare Craft Roadshow” – a nationwide search for the craftsmen and artisans across America who maintain a dedication to the practice and preservation of traditional crafts.  Brand Ambassadors Andrew Weir and Nicholas Pollacchi will travel from city to city in a handcrafted Morgan Car, documenting their...
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Lunazul

Lunazul 1OO% Agave Tequila is running a marketing and print ad campaign in consumer magazines: “Totally Agave . . . Totally Smooth.  Sacrifice Nothing.”This represents the first major consumer advertising effort for Lunazul, and features placements in men’s publications such as maxim, rolling stone, sports illustrated and playboy.  The campaign...
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BACARDI LIMITED

BACARDI LIMITED has named its new Global Social Responsibility Ambassador. RAFAEL NADAL, ranked the ATP World Tour’s #1 tennis champion, now leads the company’s responsible drinking campaign, “Champions Drink Responsibly”.  Together, Nadal and Bacardi Limited will spread the message of responsible drinking to consumers through a global multi-faceted communications campaign...
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PROVENCE IN THE CITY

Gaslight Brasserie in Boston’s South End recently hosted Vins de Provence for a “Provence in the City” wine tasting event.  The wines showcased were predominantly rosés, although some whites and reds were poured.  Members of the trade and media sampled wines from 18 participating domaines including: Abbaye Saint Hilaire; Château...
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BECHEROVKA LIQUEUR

BECHEROVKA LIQUEUR Pronounced “beck ur OHV kuh”, this bitter herbal liqueur from the Czech Republic is now available in the US.  Created in 18O7, the golden amber liqueur is a blend of more than 2O exotic herbs and spices with aromatic oils, alcohol and mineral-rich water.  The recipe is known...
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WOODFORD RESERVE BOURBON 2O11 KENTUCKY DERBY BOTTLE

WOODFORD RESERVE BOURBON 2O11 KENTUCKY DERBY BOTTLE Woodford Reserve, the Official Bourbon of the Kentucky Derby, has released this limited-edition commemorative bottle featuring the artwork of award-winning artist and Virginia native Brett Amory.  The bottle features Amory’s signature prominently at the bottom of the label as well as a neck-tag...
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CHIVAS 18 YEAR OLD BY CHRISTIAN LACROIX

CHIVAS 18 YEAR OLD BY CHRISTIAN LACROIX Renowned French designer Christian Lacroix and Chivas Regal have collaborated on this limited-release Scotch whisky.  Designed by Lacroix, the bejeweled bottle is presented in a mirrored treasure box and dressed in tapestry with embroidered jacquard.  Only 3OOO bottles are available worldwide – approximately...
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POWELL AND MAHONEY

POWELL AND MAHONEY There are five new additions to this line of all-natural vintage cocktail mixers: Pomegranate, Classic Simple Syrup, Peach Bellini, Red Sangria, and Lemon Sour with Bitters.  The Pomegranate is a combination of pomegranate juice, organic sugar, lime, Eureka lemon juice, and Valencia orange oil.  The Peach Bellini...
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SAMUEL ADAMS RUSTIC SAISON and EAST-WEST KÖLSCH

SAMUEL ADAMS RUSTIC SAISON and EAST-WEST KÖLSCH These are the newest additions to the Samuel Adams Summer Styles variety 12-pack.  The Rustic Saison is the brewer’s take on the traditional Belgian farmhouse ale.  Brewed with a unique strain of Belgian yeast, this golden hazy beer is made with Harrington, Metcalfe...
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