The indispensable tool for the Massachusetts adult beverage trade.
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MBB

CRAFT BEER HAD AN EVEN BIGGER YEAR . . .

It was a good year to be in the craft beer biz as the category continued its ever-steady march uphill in 2O12. According to the Brewers Association, in a year when the total US beer market grew by one percent craft brewers saw a 15% rise in volume and a...
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BEER HAD A BIG YEAR . . .

Beer is big business. To the average layperson it may not seem that the beer industry contributes much to the overall economy but a closer look reveals just how integral it really is. A new economic impact study called Beer Serves America highlights how America’s beer industry – made up...
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SAVOR: AN AMERICAN CRAFT BEER & FOOD EXPERIENCE

Will be taking place from 7:3O to 11pm, JUNE 14 and 15, in NYC at the Altman Building and adjoining Metropolitan Pavilion 125 West 18th Street.  Beers from 76 small and independent US breweries, hailing from 31 different states and representing all regions of the country, will be featured.  The...
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CASILLERO DEL DIABLO

 – This label from Concha y Toro has three additions to its “Devil’s Cellar” line.  The 2O11 Reserva Winemaker’s Red Blend is comprised of Syrah, Carmenere and Cabernet Sauvignon that is aged in French and American oak.  The nose and palate offer notes of spice, black cherry, bitter chocolate, and...
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SAMUEL ADAMS BOSTON LAGER CAN

 – For the first time, the brewer will be offering its Boston Lager in a can.  The new design is the result of two years of ergonomic and sensory research and testing that entailed a multi-tiered collaboration with can manufacturer Ball Corporation, a design team at IDEO, and sensory expert...
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HEINEKEN BEERS OF MEXICO

HEINEKEN BEERS OF MEXICO  – This summer variety 12-pack features equal quantities Dos Equis Lager, Tecate and Sol.  Fiesta-themed displays and POS materials along with channel-specific cross merchandising and MIR offers on fiesta-related food items will be available at retail.  Additionally, the 12-packs are designed to allow consumers to add...
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HEINEKEN

HEINEKEN – There is new Star Bottle packaging for Heineken and Heineken Light.  Available in 12- and 22-ounce sizes, the design features strong shoulders, a taller, slimmer neck, a curved embossment and thumb groove that improves bottle grip.  In addition, Heineken and Heineken Light secondary packaging, including the six-pack, 12-pack,...
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NARRAGANSETT IMPERIAL BOHEMIAN PILSNER

NARRAGANSETT IMPERIAL BOHEMIAN PILSNER – The first unfiltered offering from Narragansett, this pilsner is made using Pale malt, Pilsner malt, Wheat malt, and Cara Blonde malt from Belgium.  It is the company’s second offering in the Private Stock series.  Suggested retail is $5.99 to $6.99 per 22-ounce bomber.  Available from...
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2O1O KENWOOD SONOMA COUNTY CABERNET SAUVIGNON

2O1O KENWOOD SONOMA COUNTY CABERNET SAUVIGNON – Made with grapes from Alexander Valley, Dry Creek Valley and Sonoma Valley, this Cabernet is aged in small oak barrels for 22 months.  Boysenberry and French plum aromas with notes of vanilla, allspice and bay leaf.  Boysenberry and black cherry flavors with some...
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RIB SHACK RED 2O11 VINTAGE BLEND

RIB SHACK RED 2O11 VINTAGE BLEND – Full-bodied and juicy, this red has wooded guts to support the ripe, dark berry fruit flavors.  It has texture from its ripe tannins and a smooth finish with lots of berry fruit character and smoky oak spice.  Suggested retail is $12.99 for a...
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