Liza Weisstuch

In fact, some might say that the Westborough shop is enough of an interactive experience with such a broad international scope that it warrants comparisons to Epcot Center for northern epicureans. There are over a thousand beers at which to marvel and towards the back you’ll find the Angel Share,... Read More

Curiosity is up, more Scotch brands have deployed brand ambassadors to host events, and mainstream and high-end publications seem to be covering rare releases more than ever. But the dollar is down on the global market, and people are skittish about spending, to say the least. Plus some are worried... Read More

As you’re reading this your customers are probably already busy getting holiday plans in order and mapping out their gift-buying strategies.  As the holidays approach you begin to see people more and more frequently in the store, so now is a good chance to offer customers a few little extras.... Read More

George Saintsbury, an English literary critic, journalist and avid wine connoisseur, championed drinking for health long before any red wine study was released. Just after the turn of the twentieth century, he wrote,“All alcoholic drinks, rightly used, are good for body and soul alike, but as a restorative of both... Read More

“It’s the drying smell on Tuesday,” said Obie Kemper matter-of-factly. Obie, who several at the distillery refer to as “the warehouse guy”, is about as much of a fixture at Buffalo Trace as the mash tuns. He’s been working there for 4O years, beginning almost straight out of high school.... Read More

That’s a pretty lofty assertion for the Master Distiller of the generously decorated Buffalo Trace distillery to make. These days, most of the bourbons and ryes they produce are so sought after by so many that they’re on allocation – if there’s even any mature enough for the market. Creating... Read More

The private dining room at Casa Romero was small. The undertaking was not.Tania Oseguera, brand ambassador for Corzo and Cazadores tequilas, set the tone for the night when she notified the small group that tonight was “an opportunity to break the rules”. Breaking is one thing, but she didn’t warn... Read More

Despite the efforts of industry experts, market analysts and advertising executives, the formula for successfully establishing a trend remains a conundrum.  The market moves like a plastic bag in the wind and the taste of the masses is far from quantifiable.  In the liquor industry, when a seemingly good idea... Read More

It was nothing short of a summons and it was reasonably straightforward. An email proclaimed: “Leading professionals all agree a bachelor in vodkaology is the best way to advance your career. Join us at the 42 Below campus for tuition with the professor of vodkaology himself.” Granted, when you see... Read More

While the spring break party image will never entirely vanish and the margarita will probably remain the country’s most popular mixed drink, the last few years have seen tequila’s image mature from one inseparable from the rambunctious frat kid to one more fitting of a dapper bon vivant. You can... Read More