The indispensable tool for the Massachusetts adult beverage trade.
By

Lew Bryson

Irish Whiskey

It is said, in bittersweet fun, that God gave the Irish whiskey so they wouldn’t take over the world.  Theologians will have to take another look at the whole omniscience concept, though: the way Irish whiskey sales have been growing, the plan might just backfire. How much has Irish whiskey...
Read More

Malt Bombs

My brother-in-law Curt is a chef, and I love hanging out around the table with him.  He’s nuts about truffles, hates factory-farm chicken, loves fresh-picked fruit.  He’s fearless about what he’ll try, but he’s just as fearless in stating what he doesn’t like. One of the things he doesn’t like...
Read More

Single Malt Whisky

While one brand of blended Scotch sells more than all single malt brands put together, and the category is dwarfed by vodka sales, single malts have led the way on ‘premiumization’, the marketing realization that consumers will pay more for a product with a better flavor, a better package, a...
Read More

Pumpkin Zombies

They haunt the bars, they haunt the brewpubs, they haunt your store, sometimes as early as late June, hoping that somehow their favorite fall seasonal has arrived early. The Oktoberfest hunters, with their tubas and lederhosen, have nothing on these people for blind need. “We released ours in mid-July,” said...
Read More

Is It Time for a Beer?

Hot and relaxed sunning on the Cape enjoying the brisk breeze and a cold, cold beer.Wish that kid next door would shut up. Just me and my beer and the deep blue sky, reflecting the deep blue ocean,rolling in all the way from Europe.Wonder if those clouds are going to...
Read More

Smoked Beer

. . . smoked beers are more than likely,every bit as old as smoky whiskey, and were once much more widespread. The first time I had Victory Brewing’s St. Victorious doublebock, I noticed a difference from other doublebocks I’d had. It had an extra dimension to it, a richness that...
Read More

Hey Beer Retailers.

What’s hot in beer? A better question this year is what’s the hot buzz overall and that’s easy: everyone is talking about the economy and how it’s affecting their business. There’s plenty of conventional wisdom floating around. They say that when someone you know loses their job, it’s a recession,...
Read More

Irish Beer

I was leaving on a trip to Europe not long ago and stopped in the Jet Rock bar at Philadelphia International to while away the time I’d wasted by being at security the advised two hours before my departure. I dropped anchor perused the taps, and made my decision. I...
Read More

Beer Freshness

Those words top J. Howard Miller’s iconic World War II poster featuring a serious “Rosie the Riveter” rolling up her sleeves to get to work on war production. The poster originally done for Westinghouse in early 1942 and then reproduced across the country, captured what was needed to win the...
Read More