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March 2, 2024

SMIRNOFF ICE SMASH TEA

This new RTD release from Smirnoff is available in two flavors: Lemon and Peach. The Lemon has slightly sweet black tea notes, balanced by the bold flavors of bright, zesty lemon. The Peach has earthy notes of black tea blended with the flavors of ripe, juicy peach. AVAILABLE FROM Atlas...
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BRUICHLADDICH ISLAY BARLEY 2014

Designed as fully traceable from farm to glass, Islay Barley 2014 matured in a combination of first fill bourbon casks, sherry butts and second fill wine casks. The barley was grown on eight farms, all within an 11-mile radius of the Islay distillery. The result is a cereal-forward single malt with...
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HERO95

This new 95-calorie, low-carb beer was developed by industry veterans formerly of Boston Beer Company. The recipe uses high-quality ingredients including noble hop varieties and 2-row pale malt and a touch of Munich malt. The result is a well-balanced, refreshing, crisp light lager with a subtle hop character and 4...
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WSET BEER COURSE COMES TO CAMBRIDGE

WSET BEER COURSE COMES TO CAMBRIDGE If you’re a Massachusetts-based beer enthusiast looking to take your interest to the next level, then you are in luck! The newly added WSET (Wine & Spirit Education Trust) Level 1 and Level 2 Awards in Beer will be available at the Commonwealth Wine...
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WACHUSETT BREWING ACQUIRED

An icon of the Massachusetts craft brewing scene has been acquired. Smuttynose parent company Finestkind Brewing has purchased Wachusett Brewing in a deal that will unite two New England legacy craft beer brands. Smuttynose will eventually produce Wachusett beers at its Hampton, New Hampshire-based facility. Sixty Wachusett employees, including the...
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ANCIENT BEER JUGS DISCOVERED IN THE AMAZON

From Egypt to England, beer has long been known to have been integral to ancient civilizations. Now archaeologists have discovered 2,500-year-old beer jugs in an extensive ancient city in the Amazon rainforest, which has been lying completely hidden for thousands of years. Located in eastern Ecuador, the city was situate...
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BLUE OCEAN BRANDS

DON FREYTAG has been named Chief Commercial and Marketing Officer. In his new position he will focus primarily on developing the Kurvball Flavored Whiskey brand. Freytag was previously Commercial Director, Strategic Advisor and a board member of Rabbit Hole Distillery. He was also responsible for creating the Mary Dowling Whiskey...
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PHENOMENAL SPIRITS

TIMOTHY BASHAM has been appointed to the newly created position of Vice President of US Sales. In this role, Basham will be responsible for spearheading a number of initiatives including the company’s commercial, distribution, and sales strategy development, as well as brand marketing and market activations. Prior to joining Phenomenal...
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UNITED STATES BARTENDERS’ GUILD

The USBG has elected INGRID SHAWN RODRIGUEZ as the next President of the Guild. T. COLE NEWTON, JOSEPH FREDRICKSON and JESSICA TAYLOR have all been elected to officer positions to round out the board. Based in St. Petersburg, Rodriguez is the U.S. Educator and Florida Area Manager for WhistlePig Whiskey....
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