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This new 95-calorie, low-carb beer was developed by industry veterans formerly of Boston Beer Company. The recipe uses high-quality ingredients including noble hop varieties and 2-row pale malt and a touch of Munich malt. The result is a well-balanced, refreshing, crisp light lager with a subtle hop character and 4 percent ABV. Hero95 is committed to giving back by supporting causes and charities chosen by drinkers. With the beer’s launch, the brand has unveiled the “Hero95 Boost” campaign, which will support people who are participating in active events for charity. The program will kick off in support of people running the 2024 Boston Marathon and offer a boost to help them reach or surpass their fundraising goals to get to the finish line. Suggested retail for a six-pack of 12-ounce cans is $10.99-$12.99. AVAILABLE FROM Horizon Beverage Company.