LOOK GOOD WHILE SIPPING A COCKTAIL

A VODKA that will help you look younger? This one seems likely to fall into the category of “too good to be true”. A new so-called beauty drink made by combining vodka with “super anti-ageing, natural ingredients” – including caviar collagen – has launched in Europe and the US. Anti Everything was created by scientist and entrepreneur Anja Skodda and is aimed at consumers who “love life, love socializing and care about feeling good and looking good”. The 16% ABV beverage is designed to be mixed with cocktails and includes super supplement sea buckthorn, which contains the highest plant source of vitamin E, lutein and fatty acids, as well as having 15 times more vitamin C than an orange. Collagen accounts for approximately 25% to 3O% of the body’s protein. Skodda selected caviar collagen due to the amino acid structures of fish collagen, which she said are best for functionality, increased absorption and bioavailability, and are the safest in terms of “animal-derived diseases”. It’s certainly not cheap, retailing at about $55 per gift box, which features four 1OOml bottles. Perhaps the perfect gift for the person who has everything?