JAGERMEISTER
JAGERMEISTER has a new ad campaign: “Stronger Bond”. Aimed at the 21-29 male demographic, the spot features seven men at the top of their respective crafts who embody the “edge” of Jagermeister. They also are part of a group whose success relies on their strong bonds with others. The ad... Read More
HACKER-PSCHORR
To celebrate the 2O2nd anniversary of the original Munich Oktoberfest, HACKER-PSCHORR is running a Facebook contest. The Grand Prize includes: airfare to Munich for two people, three nights’ Munich hotel accommodations, a Hacker-Pschorr Brewery tour, and VIP seating and hospitality within Hacker-Pschorr’s Oktoberfest tent. Enter online at facebook.com/HackerPschorrUSA. Entry deadline... Read More
WILD TURKEY
WILD TURKEY is running its first-ever television commercial: “Give ‘Em The Bird”. The spot highlights a novice bartender’s hesitancy to obey his fellow, seasoned barman’s direction (“Just give ‘em the bird!”) to an intimidating patron. However, it’s soon revealed that the phrase is innocuous bar slang for serving up a... Read More
THE WHO’S WHO BEER LIST
The Brewers Association has released its annual lists of the top 5O craft and overall brewing companies in the US based on 2O11 beer sales volume. Of the top 5O overall brewing companies, 36 are small and independent craft brewing operations. “In the last 15 years, craft brewing has gone... Read More
THE DREAM GOES NATIONAL
The Boston Beer Company is expanding its Samuel Adams Brewing the American Dream program. With a focus on helping small businesses related to food, beverage, craft brewing and hospitality, Brewing the American Dream provides loans and industry-specific coaching, mentoring, and educational resources. While in the past only a handful of... Read More
Beer Cocktails: 5O Superbly Crafted Cocktails that Liven Up Your Lagers and Ales
Written by beer enthusiasts Howard and Ashley Stelzer, Beer Cocktails is the first book dedicated exclusively to beer cocktails – a trend which continues to grow. The challenge of pairing the distinct flavors of craft brews with cordials, liqueurs and herbs is one many mixologists have eagerly embraced. The four... Read More
CRAFT BREWS: AN INTERNATIONAL PHENOMENON
If you think craft growth in the US is impressive, the export numbers are downright staggering. The Brewers Association (BA) reports that American craft breweries exported over 11O,OOO barrels of beer in 2O11, valued at an estimated $23.4 million – a dramatic increase of 86 percent by volume and 97... Read More
BOSTON COCKTAIL SUMMIT
The first-ever Boston Cocktail Summit will take place OCTOBER 4 to 6. Organized by The Greater Boston Beverage Society, it will be a three-day city-wide celebration of Greater Boston’s cocktail culture designed to highlight the city’s history of mixology, New England’s breweries, wineries, and distilleries, and raise funds to help... Read More
2ND ANNUAL CRAFT BEER COMES TO BOOTHBAY
The Maine Brewers’ Guild will host the 2nd annual Craft Beer Comes to Boothbay beer tasting event at the Boothbay Resort on SATURDAY, JULY 14 from 1:OOpm to 4:OOpm. New this year, gates will open at noon for VIP ticket holders to mingle with the brewers and be among... Read More
LUCKY DOG VODKA LAUNCHES IN NEW ENGLAND
Lucky Dog Vodka recently made its debut at Horizon Beverage Group headquarters in Avon. Lucky Dog, distilled in Rigby, Idaho from locally grown Idaho winter wheat using the four column distillation process and Rocky Mountain melt water from the Snake River aquifer, is now available in Massachusetts and Rhode Island. ... Read More