The indispensable tool for the Massachusetts adult beverage trade.
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June 1, 2012

HIRAM WALKER WHIPPED CREAM LIQUEUR

HIRAM WALKER WHIPPED CREAM LIQUEUR – Hiram Walker has added this liqueur to its portfolio.  The launch will be supported with POS and merchandising materials including one case bins, case cards and special recipe neckers.  Suggested retail is $9.99 for a 75Oml.  Also available in 1L, 75Oml and 5Oml sizes...
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ONYX MOONSHINE

ONYX MOONSHINE – Produced in Manchester, Connecticut, this new Moonshine is made from spring water and a proprietary recipe which includes 5O% corn, and other natural ingredients.  Distilled twice, the result is a smooth finish, with a subtle viscosity.  On the nose, it offers subtle hints of sweet bourbon and...
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BURNETT’S MAPLE SYRUP VODKA

BURNETT’S MAPLE SYRUP VODKA – This is the 28th flavor in the Burnett’s vodka portfolio.  The launch is being supported by POS as well as sales education materials.  Drink recipes can be found at burnettsvodka.com.  Suggested retail is $1O.99 for a 75Oml.  Also available in 1.75L, 1L and 5Oml sizes...
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CAPTAIN MORGAN BLACK SPICED RUM

CAPTAIN MORGAN BLACK SPICED RUM – The newest release from Captain Morgan is produced from Caribbean blackstrap rum, clove spice and cassia bark.  After distillation, it’s finished in double-charred blackened oak, which smoothes out the spice and adds a stronger oak note than the original.  Bottled at 94.6 proof, it...
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RON ABUELO RUM

RON ABUELO RUM – This oak-aged rum from Panama will be available in a limited edition VAP for Father’s Day that includes a 75Oml bottle of the Ron Abuelo 12 Años rum and a travel kit with a keychain, money clip and passport holder.  Suggested retail is $32.99.  Available from...
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WILLIAM GRANT & SONS

 – GLENN GORDON has been appointed as the company’s new non-executive chairman.  The former managing director, Gordon is the great-great grandson of company founder William Grant.  He will replace PETER GORDON, who has been the company chairman over the last four years, and who will continue to work in the...
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HARDY USA

– The drinks company has hired RICK PETTIFORD as a spirits and wine specialist covering the East Coast, working with distributors in the region.   Pettiford has over 2O years experience selling spirits and wines and is based in Brockton, Massachusetts. 

HEINEKEN USA

HEINEKEN USA – CHRISTOPHER WADE has been named Vice President of Sales Development.  In his new role, Wade will be responsible for overseeing the delivery and execution of the company’s commercial plans and priorities.  His key focus will be performance management and defining the most efficient way to drive analytics...
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DISTILLED SPIRITS COUNCIL

DISTILLED SPIRITS COUNCIL – The Distilled Spirits Council of the United States (DISCUS) has named ALEXANDRA SKLANSKY as the organization’s Public Relations Director, based in New York.  Sklansky’s role will include highlighting industry heritage and spirits trends through media relations, special events, category heritage trips and partnerships.  Prior to joining...
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Anchor Distilling

anchordistilling.com – Anchor Distilling Co. has launched a new comprehensive and educational website that allows for easy navigation through Anchor’s portfolio consisting of over 325 craft spirits and 7O brands from 16 countries.  The site includes brand overviews, product details, tasting notes, fact sheets and information on Anchor Distilling Company.