The indispensable tool for the Massachusetts adult beverage trade.
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June 1, 2012

ABCC HAPPY HOUR HEARINGS

Could Happy Hours be making a comeback in Massachusetts?  With casinos poised to arrive in the state, it’s a possibility.  The Alcoholic Beverages Control Commission (ABCC) is holding a series of public hearings for the purpose of comment and testimony concerning the Commission’s study on whether the “Happy Hour Regulation”...
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SUNDAY SALES COME TO CONNECTICUT

The times they are a changin’. After a long battle, Sunday sales of alcohol will finally become a reality in Connecticut. House Bill 5O21, bipartisan compromise legislation, allows for alcohol sales on Sunday and certain holidays; the ability for retailers to own three liquor licenses instead of two; and a...
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GETTING SAUCED ON SANITIZER

It’s time to lock up the hand sanitizer. Proving yet again that they are nowhere near responsible enough to drink alcohol, a disturbing number of teenagers are trying to get drunk from hand sanitizer. Health officials in California have reported the rise of a troubling new trend in Southland emergency...
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BEAM GOES TO NEW HEIGHTS FOR ACQUISITIONS

Beam Inc. is definitely in acquisition mode. The drinks company has announced a deal to buy Pinnacle vodka and another brand from White Rock Distilleries Inc. for around $6OO million. Beam, which was spun off from Fortune Brands Inc. last year, is paying all cash to acquire Pinnacle and rum...
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SHIPYARD MONKEY FIST IPA

SHIPYARD MONKEY FIST IPA – A new year-round offering from Shipyard, this copper-colored IPA is rich in Warrior, Glacier and Cascade hops.  Suggested retail is $1O for a 6-pack.  Also available in 12-packs, single 22-ounce bottles and on draft from Atlas Distributing, Burke Distributing, Colonial Wholesale Beverage, Commercial Distributing Company,...
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BRUVADO MICHELADA KIT

BRUVADO MICHELADA KIT – This all-in-one Michelada kit includes five cans of imported Mexican lagers, one 16-ounce bottle of Camaronazo Shrimp Cocktail, Tapatio Hot Sauce, Tajín Seasoning, Twang Beer Lime Salt, and five cups with stir sticks.  Available from Abacus Imports.

SAMUEL ADAMS PORCH ROCKER

SAMUEL ADAMS PORCH ROCKER – This new release from Samuel Adams is an interpretation of the classic Bavarian-style Radler – a crisp Helles-style straw-blonde German lager that combines light maltiness and subtle hop notes with a unique hand-crafted lemon blend.  The resulting brew has a balance of sweetness, subtle tartness...
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NARRAGANSETT SUMMER ALE

NARRAGANSETT SUMMER ALE – A light session ale, this seasonal release features two row pale malt and citra hops, a newer variety of hops with aromas of citrus and passion fruit that complement the pale malt perfectly.  Golden blonde in color, its pour produces a generous white head and balanced...
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NEWCASTLE SUMMER ALE

NEWCASTLE SUMMER ALE – Brewed with Optic malts and Styrian Golding and Challenger hops, this light golden ale has a crisp citrus aroma and a dry, hoppy finish.  Available through July in 6- and 12-pack bottles as well as on draught from Atlas Distributing, Burke Distributing, Commercial Distributing, and Merrimack...
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SAMUEL ADAMS GRUMPY MONK

SAMUEL ADAMS GRUMPY MONK – This Belgian-style IPA combines the traditional spicy clove and fruit flavors of Belgian ale yeast with the piney and citrusy hop character of an IPA.  Copper to amber in color with a smooth medium body, it is balanced by a sweet roasted and cereal malt...
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