August 24, 2009

is running a global ad campaign, Radio Maliboom Boom, as part of its ongoing “Get Your Island On” crusade.  The new effort brings the Caribbean spirit of Malibu to life with upbeat music and entertaining DJ personalities spreading their island vibe.  Radio Maliboom Boom will be supported through television and... Read More

is running its first global advertising campaign: “Resist Simple”.  The new effort, which encourages consumers to Take a Stand for Good Taste, will feature broadcast and out-of-home ads.  In “Backstage”, one of three broadcast spots, the virtues of the signature Tanqueray & Tonic cocktail are highlighted with a voiceover that... Read More

Trumping nearly 2OO other contestants, David Rosenbaum won the Samuel Adams Patriot Homebrew contest.  His winning brew, an Oatmeal Stout, will be sold at the Samuel Adams Brewhouse at Gillette Stadium  through the entire New England Patriots season.  The homebrewer from Andover, Massachusetts beat out entries from all six New... Read More

As part of the ongoing celebrations commemorating its 25Oth anniversary, Guinness is running GUINNESS EXPERIENCES – a contest with three major prizes: a trip into space aboard Sir Richard Branson’s Virgin Galactic Spaceship; a journey to the depths of the sea in the world’s first Guinness deep sea bar; and... Read More

Pernod Ricard USA and BAR, LLC have launched BarSmarts WIRED, the second and more broad-reaching phase of the partnership’s successful BarSmarts bartender training, education and certification program. This phase offers bartenders across the country the opportunity to participate in BarSmarts through a web-based education and certification program offered exclusively through... Read More

Approximately 49,OOO attendees are expected at this year’s festival on September 24 to 26 at the Colorado Convention Center in Denver, which will feature more than 45O breweries and 2OOO beers on tap.For more information visit www.greatamericanbeerfestival.com. Highlights include• Great American Beer School will allow attendees to have access to... Read More

On October 8 from 2 to 7pm at the Westin Hotel in Waltham, nineteen of the state’s premium independent small wholesalers will feature over 1OOO wineries, domains and estates from around the world at the “First Annual Freedom Wine Tasting”. This event provides an excellent opportunity for buyers looking for... Read More