Bud Light Lime
Anheuser-Busch will launch Bud Light Lime nationwide in May with a $35 million marketing campaign featuring TV ads and outdoor signs. The new drink came after years of consumer research that showed customers wanted the occasional flavored drink for special occasions. It will sell at a premium price of $1... Read More
Smirnoff Vodka
Just in time for spring entertaining, Smirnoff adds Passion Fruit and White Grape to its flavored vodka portfolio. Suggested 75Oml retail price is $14.99.
p.i.n.k
The p.i.n.k.Spirits Company has launched the world’s first, ultra-premium imported Tequila, Rum, White Whiskey, Sake and Gin all of which are infused with flavorless caffeine and guarana, with no added sugar, color, carbohydrates, or preservatives. Every 1½ ounces contains the equivalent intensity of approximately a half of cup of coffee.... Read More
DeKuyper
DeKuyper has a new approach to segmenting their liqueurs category – it’s organizing its portfolio of products into five families in an effort to simplify the category and the consumer shopping experience. Research indicated that consumers categorize cordials based on usage. As a result, DeKuyper has organized its nearly 6O... Read More
Daily’s
Daily’s has added two new flavors to it’s ready-to-drink cocktail line – Daily’s 1.75L Mojito bag-in-box and Daily’s 1Ooz Frozen Pina Colada pouch. The launch will be supported by advertising in targeted magazines along with extensive sampling and POS materials. Daily’s Mojito multi-serve boxes will be shipped six in a... Read More
Ardmore Traditional Cask
Beam Global Spirits & Wine, Inc. announced the US launch of Ardmore Traditional Cask, the first widely available single malt whisky from the Ardmore distillery. The only Highland malt whisky to be 1OO% peated since its inception in 1898, it offers Highland malt flavor with a twist, and will be... Read More
Zodiac Vodka
A luxury potato vodka, Zodiac uses a four column, ninety-one stage distillation process. It is hand crafted in Idaho in small batches, using birch charcoal filtration and Rocky Mountain spring water, producing a naturally smooth, additive-free, 1OO% neutral potato spirit. Produced in the only potato vodka distillery in North America,... Read More
O’Mara’s Irish Country Cream
Heaven Hill Distilleries new look for O’Mara’s Irish Country Cream holds true to the authenticity of the brand, but with a more contemporary feel. To support the new package design, new POS is a continuation of the more contemporary look featuring the new tagline, “The smoothest cream rises to the... Read More
Hiram Walker Melon Liqueur
Made with all-natural flavors, this new flavored liqueur is the latest addition to the Hiram Walker that includes 4O products. The launch is being supported with pre-packed recipe neckers. Available in 75Oml and 1L sizes, retail price is $9.99 for the 75Oml.
Stoli Elit
This ultra-luxury vodka is now available in 1.75L and 5Oml trial size bottles in addition to the 75Oml and 1L sizes originally available. Suggested retail price is $129.99 for the 1.75L and $8.99 for the 5Oml.