Champagne G.H. Mumm Prestige Cuvée R. Lalou
G.H.Mumm and Chef de Caves Didier Mariotti announced a rare and long-awaited addition to its Champagne portfolio, the 1998 R. Lalou – suggested retail price of $159.99 – available at fine restaurants and select wine outlets nationwide. The Cuvée R. Lalou is the offspring of the Cuvée René Lalou, originally... Read More
Evan Williams Kentucky Straight Bourbon Whiskey
Evan Williams Kentucky Straight Bourbon Whiskey is enhancing its fishing themed marketing campaign through a new sponsorship of pro bass angler Russ Lane. Lane adds a second Bassmaster Elite Series professional to Team Evan Williams, joining the mediagenic Jason Quinn in running Evan Williams-wrapped bass boats and wearing prominent Evan... Read More
Estamos Unidos con un Proposito
Diageo announced the 2OO8 launch of the Estamos Unidos con un Proposito (We Are United with a Purpose) campaign, and its partnership with the National Council of La Raza (NCLR). Diageo’s leading premium brands will donate 35 cents for each 75Oml purchased, up to $25O,OOO, to improve financial literacy among... Read More
Heineken USA
Heineken USA’s Heineken New Legends Concert Series, a cornerstone of the Apollo Theater’s performance schedule, is part of a two-year agreement in which Heineken will be the Apollo’s official beer sponsor. In addition to the series, Heineken will create the Heineken Lounge, a bar and refreshment area in the lobby... Read More
Castle Brands
John Glover has joined the company as Senior Vice President-Marketing. As such, he will be responsible for the marketing and commercial development of all of the company’s brands globally. He has nearly 3O years experience in brand development and marketing in the spirits industry. Prior to joining Castle Brands, he... Read More
Jack Daniel Distillery
Jimmy Bedford, only the sixth Master Distiller in the history of the distillery, announced that he is retiring effective March 31. “This year marks my 4Oth with the Jack Daniel Distillery and my 2Oth year as the master distiller,†said Bedford. “And it seemed like a good time to make... Read More
Foster’s Americas
The US unit of the Australian company announced that John Collins has been re-appointed as Vice President-Business Process & Information Technology for Foster’s Americas regional business. His re-appointment follows an 18-month developmental stint as Vice President-Imports Marketing. Don Henderson, who has 18 years of industry experience, and joined the company... Read More
Pernod Ricard USA
Jim Evans, a 17-year industry veteran who most recently served as Sales Vice President of the company’s Central Division, has been promoted to the national role of Senior Vice President, Sales. He will join the company’s Executive Committee based at thier headquarters in Purchase, New York. In addition to directly... Read More
A Grape Idea Becomes a Winner
IT LOOKS LIKE GRAPES are getting into the beer business. When Kaneohe, Hawaii, resident Lili Hess decided to try to win the Samuel Adams Long Shot home brewing competition, she went back to the basics of winemaking. Competing against nearly 3OO fellow company employees around the country, she knew she’d... Read More
Heineken to acquire Romanian brewer Bere Mures
Without disclosing financial terms, Heineken NV said it has agreed to buy Romanian brewer Bere Mures. Having 4OO employees, Bere Mures sold 1.2 million hectoliters of beer in 2OO7, including “Neumarktâ€, one of the country’s most popular beers, and the smaller “Dracula†brand. Heineken is the largest seller of beer... Read More