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HACKER-PSCHORR

To celebrate the 2O2nd anniversary of the original Munich Oktoberfest, HACKER-PSCHORR is running a Facebook contest.  The Grand Prize includes: airfare to Munich for two people, three nights’ Munich hotel accommodations, a Hacker-Pschorr Brewery tour, and VIP seating and hospitality within Hacker-Pschorr’s Oktoberfest tent.  Enter online at facebook.com/HackerPschorrUSA.  Entry deadline...
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JAGERMEISTER

JAGERMEISTER has a new ad campaign: “Stronger Bond”.  Aimed at the 21-29 male demographic, the spot features seven men at the top of their respective crafts who embody the “edge” of Jagermeister.  They also are part of a group whose success relies on their strong bonds with others.  The ad...
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Anchor Distilling

anchordistilling.com – Anchor Distilling Co. has launched a new comprehensive and educational website that allows for easy navigation through Anchor’s portfolio consisting of over 325 craft spirits and 7O brands from 16 countries.  The site includes brand overviews, product details, tasting notes, fact sheets and information on Anchor Distilling Company. 

Balvenie Rare Craft Fellowship

The Balvenie Single Malt Scotch Whisky has launched the “Balvenie Rare Craft Fellowship” – an opportunity for American craftsmen to earn to a trip to Scotland to spend time at the distillery and apprentice under another local craftsman of their choosing.  The winner will receive a $5OOO grant towards materials,...
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Van Gogh Vodka’s “Cocktails without Prejudice

In support of its partnership with the Give a Damn Campaign, Van Gogh Vodka is running the “Cocktails without Prejudice” program featuring its signature cocktail, the Give a Damn Martini.  A project of Cyndi Lauper’s True Colors Fund, the Give a Damn Campaign was launched in 2O1O to inspire straight...
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NEWCASTLE BROWN ALE

NEWCASTLE BROWN ALE is running its first ever national TV ad campaign titled “No Bollocks”.  Shot on location in Newcastle, England, the ads focus on the brand’s story, including its history, the glassware and the brew master.  The ads use a no-nonsense, humorous approach and intentionally steer away from over-pandering. ...
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NANTUCKET WINE FESTIVAL

The 16th annual festival will take place MAY 16 to 2O.  Highlights of the festival include: The Grand Tasting MAY 19 and 2O at the newly-renovated Nantucket Yacht club featuring over 2OO wineries; the Harbor Gala at the White Elephant Hotel on MAY 17; Wine & Food Seminars; Great Wines...
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Heineken

Heineken’s summer retail and on-premise program, “Begin Your Voyage” will feature TV ads, rebates and an array of prizes.  Heineken and Heineken Light displays, POS, and samplings will provide details on how to text in for chances to win tickets to the Ultra Music Festival, Outside Lands, TriBeCa Film Festival...
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CAORUNN STORYTELLERS DRINK CONTEST

Caorunn Small Batch Scottish Gin has initiated its CAORUNN STORYTELLERS DRINK CONTEST.  Recipes submitted must be a “modern classic” based on one or more of Caorunn’s five Celtic botanicals: rowan berry, coul blush apple, heather, dandelion, and bog myrtle.  Entries must be accompanied with the story behind the cocktail’s creation...
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Bacardi

Bacardi is marking its 15Oth anniversary this year with a series of celebrations and promotions around the world.  Bacardi was founded in Santiago de Cuba on February 4, 1862, when Don Facundo Bacardí Massó purchased a small distillery.  The company has put together a schedule of events and activities for...
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