Promotions

In celebration of its 15-year partnership with the James Bond movie franchise, HEINEKEN is running a comprehensive retail program and ad campaign leading up to the November 9 release of Skyfall.  The brand’s media investment includes TV, OOH, digital and trade advertising.  A high-action TV spot featuring Heineken’s “Man of... Read More

FREIXENET is running the “Mini Mobile Tour” – an interactive campaign consisting of in-person and online promotions.  Throughout the fall the tour will visit several key markets with pop-up events and hosted parties featuring a duo of Mini Coopers wrapped in the brand’s signature black and gold.  The body wrap... Read More

For the first time, the company has partnered with Martha Stewart Living Omnimedia, Inc. and has opened the competition up to the public, in addition to bartenders.  The Grand Prize winner will get a trip for two to Paris, France, including round-trip airfare from New York City; four nights’ accommodation;... Read More

As a follow up to its collaboration with photographer Annie Leibovitz for an ad campaign, The Macallan has begun a photography competition: “THE LAST WORD”.  Now through October 23, photographers can upload a portrait they’ve taken with one word – The Last Word – capturing the mood of their photograph... Read More

Heineken USA’s passion4beer website is designed to be a resource for on-premise beverage professionals on the company’s portfolio of brands available on draft – including Heineken Lager, Heineken Light, Dos Equis Lager, Dos Equis Ambar, Amstel Light, Amstel Wheat, Newcastle Brown Ale and the Newcastle Limited Editions.  The site features... Read More

SAILOR JERRY RUM has created its first national TV ad that features a compilation of material sourced from a decade of Sailor Jerry events, concerts and films set to a punk rock soundtrack.  Sailor Jerry Rum was created in honor of Norman “Sailor Jerry” Collins, deemed the father of the... Read More

Southern Comfort is running “Lingo Cops” – a national TV and online video campaign to support the Southern Comfort and Cola call drink.  After conducting a crowd-sourcing assignment, the “Lingo Cops” campaign was selected.  People submitted commercials through Poptent (poptent.com), an online community of creative videographers looking to have their... Read More

To celebrate the 2O2nd anniversary of the original Munich Oktoberfest, HACKER-PSCHORR is running a Facebook contest.  The Grand Prize includes: airfare to Munich for two people, three nights’ Munich hotel accommodations, a Hacker-Pschorr Brewery tour, and VIP seating and hospitality within Hacker-Pschorr’s Oktoberfest tent.  Enter online at facebook.com/HackerPschorrUSA.  Entry deadline... Read More

JAGERMEISTER has a new ad campaign: “Stronger Bond”.  Aimed at the 21-29 male demographic, the spot features seven men at the top of their respective crafts who embody the “edge” of Jagermeister.  They also are part of a group whose success relies on their strong bonds with others.  The ad... Read More

anchordistilling.com – Anchor Distilling Co. has launched a new comprehensive and educational website that allows for easy navigation through Anchor’s portfolio consisting of over 325 craft spirits and 7O brands from 16 countries.  The site includes brand overviews, product details, tasting notes, fact sheets and information on Anchor Distilling Company.