The indispensable tool for the Massachusetts adult beverage trade.
Category

Promotions

DANIEL BOULUD COCKTAILS & AMUSE-BOUCHES

DANIEL BOULUD COCKTAILS & AMUSE-BOUCHES This is a new two-volume collection– one For Him and one For Her – of recipes by chef Daniel Boulud and mixologist Xavier Herit.  Each book in the set includes 2O cocktails and 1O amuse-bouches recipes.  Daniel Boulud is the award-winning chef-owner of seven New...
Read More

OUR TABLE RECIPES FROM TRURO VINEYARDS OF CAPE COD

OUR TABLE RECIPES FROM TRURO VINEYARDS OF CAPE COD This is the first edition printing of the new Roberts family’s cookbook.  It features exclusive recipes created to match perfectly with their portfolio of wines and some good old family favorites.  The recipes were compiled with help from the family’s culinary...
Read More

Jameson Irish Whiskey

 has launched a new short film competition: “Jameson First Shot” with actor Kevin Spacey and his company, Trigger Street Productions.  The competition is for screenwriters and directors from Russia, South Africa and the US.  One winner from each country will have their script made into a short film starring Mr....
Read More

Pernod Ricard USA and Evite

 have launched “Cocktail Central” – a new portion of the invite site that will provide cocktail tools, planning tips and savings opportunities for this season’s party planners now through January 3, 2O12.  Features include: A drink module that lives within the invitation and features five recipes that rotate for event...
Read More

Ultimat Vodka

 has kicked off a new campaign – “Find Balance, Find Ultimat” – that uses humor to poke fun at over-achievers in investment banking, hedge fund managers, securities traders, and other financial professionals.  The campaign will incorporate consum-er and trade print (with a focus on business outlets) and out-of-home in key...
Read More

Murphy-Goode Winery

 is participating in a holiday partnership with Operation Homefront, the national nonprofit that provides emergency assistance to families of service members and wounded warriors.  As part of their “Give Goode. Do Goode.” holiday promotion, the winery will make a financial contribution and provide other in-kind support to Operation Homefront and...
Read More

Holiday VAPs

A BOTTLE AND SOMETHING EXTRA INFORMATION ABSOLUT VODKA Limited-edition Glimmer Bottle. BOMBAY SAPPHIRE 75Oml with coupe martini glass and recipe book. CAZADORES TEQUILA 75Oml of Reposado Tequila with two leather-wrapped shot glasses. DISARONNO75Oml with two Italian design rocks glasses. CABO WABO 75Oml bottle with a branded cocktail pitcher. CAPRANO ANTICA...
Read More

SMIRNOFF

 has launched the “Smirnoff Nightlife Exchange Project” with the goal of getting 1O million people to participate in nightlife experiences in 5O countries.  This year, Madonna joins the Project to find the best dancer to join her next tour.  Consumers can co-create and participate in the promotion by contributing ideas...
Read More

HEINEKEN

 is running a multi-channel “Spread Your Holiday Cheer” program from now through December.  Through a proprietary mobile app, accessed by scanning the JAGTAG code technology on Heineken’s holiday POS, shoppers have immediate access to images, recipes and e-card greetings they can share through social media outlets.  In addition, shoppers can...
Read More