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PERNOD RICARD USA

PERNOD RICARD USA has a new public service campaign, Accept Responsibility, that focuses attention on three critical alcohol issues: drunk driving, underage consumption and binge drinking. The communications program identifies excuses used to justify irresponsible alcohol consumption, and urges individuals to “accept responsibility”.  The campaign theme complements the company’s own...
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CLICK WINE GROUP

CLICK WINE GROUP For the fifth consecutive year, Click Wine Group is donating a portion of the proceeds for every bottle of Fat bastard wines sold during September and October to aid in finding a cure for breast cancer. Click has already raised $225,OOO for the cause and will add...
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BORU VODKA

BORU VODKA has launched “Defend the Bar Band”, a web-based contest to find the most authentic and passionate bar band. Additional elements include a consumer “Defend the Fan” sweepstakes, and on-premise “Defend the Bar Band” nights. The multi-tiered effort begins with the search for the ultimate bar band. Up to...
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CROWN ROYAL

CROWN ROYAL‘s running “Legends of the Purple Bag”, a contest seeking out the most creative works made from the brand’s iconic purple bag. From now through December 31, consumers 21 and over can submit pictures of their creations via mail or online entry at crownroyal.com/legendary. Participants are eligible to win...
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OTTERCREEK BREWING

OTTERCREEK BREWING‘s annual Oktoberfest contest runs through September and October. Visitors can enter at ottercreekbrewing.com to win a trip to the 2OO8 Oktoberfest, in Stowe, Vermont. The Grand Prize winner – who will be honorary 2OO8 “festmeister” – will receive accommodation for 2 for 2 nights, complimentary food and beverage,...
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