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Big Shots

Best Bartenders in the World

 Team USA was named “Best Bartenders in the World” and crowned the champions of the 42 Below Cocktail World Cup that took place in late March in New Zealand.  From thousands of bartenders around the world, the Team USA trio of (left to right) Todd Thrasher of Washington, DC, Mark...
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6th Annual 42 Below Cocktail World Cup

The Regional Competition for the 6th annual 42 Below Cocktail World Cup was held at BOND in Boston in February.  The winners were Sensing’s Jason Brown, left, for his Mr. Robinson, and Aquitaine’s Matthew Coughlin, right, of for his Rosemary Sour.  In addition to Boston, there were contests held in...
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ABSOLUT BERRI AÇAÍ KICKOFF

ABSOLUT BERRI AÇAÍ KICKOFFThe sales teams from Horizon Beverage Company and Pernod Ricard USA recently celebrated the launch of the newest flavor addition to the Absolut Vodka portfolio: Absolut Berri Açaí.   The new vodka is a blend of açaí, blueberry and pomegranate flavors and has a ripe berry flavor with...
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Harpoon Helps Spread Holiday Cheer

The 6th Annual HarpoonHelps Spread Holiday Cheer event took place on Saturday, December 5.  Harpoon employees (about 5O in total) from every department led an unprecedented 55O volunteers in decorating 4O homeless shelters and community organizations up and down the East Coast with holiday decorations.  While a majority of the...
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Malibu Reef Check Program

On November 1, ten interns with the Malibu Reef Check Program took off from points across the US and headed to Bangkok, Thailand, the first stop on their adventure where they are joining forces with Reef Check to help raise awareness of the program’s mission to monitor, protect and rehabilitate...
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Ray of Hope

As part of its ongoing to commitment to fighting breast cancer, the Horizon West sales team of Horizon Beverage Co. has donate the money for every case of Five Rivers wine sold in Western Massachusetts during September and October to “The Rays of Hope” at Baystate Medical Center in Springfield. ...
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Boston Iron Bartender Competition

On Monday, November 16, M Bar and Lounge hosted the first ever (ri)1  Boston Iron Bartender Competition.  Eight teams made up of two bartenders each were challenged to create signature cocktails using   (ri)1 rye whiskey.  First Place went to Laris Gacanovic and Guillaume Rousseau (Team Europa) of M Bar &...
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MASSPACK TRADE SHOW

All three tiers of the industry gathered at this year’s MassPack trade show on October 14 at the Best Western Royal Plaza Hotel and Trade Center in Marlborough.  In addition to educational seminars, entertainment, and food, the show featured festive displays and samplings of the latest brands, trends and packaging. ...
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RETAILER OF THE YEAR

Massachusetts Beverage Business’ Ben Stone presented the magazine’s first annual Retailer of the Year award to Peter Balboni, Owner of Pioppi’s in Plymouth.  The award celebrates the outstanding performance and overall excellence of an off-premise store in the Bay State.  The winning store not only met these criteria, it exceeded...
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U.S. DRINKS CONFERENCE

Massachusetts Beverage Business contributor Gregg Glaser moderated the beer panel at the US Drinks Conference held in New York City on October 13.  Members of the panel included Derek Stone, Commercial Director of Boston Beer Company, Curt Cameron, President of Thomas Hooker Brewing and Chris Steffanci, Heineken USA Senior VP...
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