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/18 Mar 2016
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New Heineken Campaign – Behind the Star

Heineken launched an integrated, global marketing campaign, There’s More Behind the Star, which invites consumers to discover the authentic product stories that are the foundation of an iconic, global brand. The new campaign includes a fully integrated, 360° marketing program that incorporates national TVC, digital and social support, along with...
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/09 Mar 2016
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Adios Most Interesting Man

Dos Equis is saying #AdiosAmigo to “The Most Interesting Man in the World,” as he heads on a one-way “Mission to Mars.” The latest spot from Dos Equis, “Mission to Mars,” will be the last commercial featuring actor Jonathan Goldsmith as “The Most Interesting Man in the World.” Fans can...
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Featured Articles

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/31 Jul 2012
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Painkiller

Who doesn’t love a whimsically named Tiki drink served from a skull or ceramic highball resembling a totem pole?  Invented in the ’7Os somewhere in the West Indies, a tiny bar accessible only by boat was mixing up a cocktail with a high-test brand of Navy rum called Pusser’s that...
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/29 Jun 2012
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SUMMER BEER DRINKING

NOTHING MATCHES THE SPLENDORS OF SUMMER DRINKING.Enveloped in warm evenings, with heavy breezes casting down upon you, surrounded by nature and friends, and accompanied by your favorite beverage companion, it can seem like the perfect moment.  When it comes to choosing the right beer, global brewers invite you to enjoy...
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/29 Jun 2012
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PROFILE: GREG CRONE

GREG CRONE • 45 • OwnerCroney Estates & Liquid Brands, Scituate Greg Crone’s come halfway round the globe making, then selling, quality wine; now he’s gone back to the Southern Hemisphere to bring good bargains to the States.  He’s made New Zealand wines for Brancott, marketed them for Seagram’s C&E...
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/29 Jun 2012
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AQUITAINE: A PARTNERSHIP REDEFINING BORDEAUX

Bordeaux wine merchants, Jean-Christophe and Margaret Calvet, gave a presentation at the Boston Wine Expo on January 21 entitled “2OO9 Bordeaux – The Best Vintage Ever?” They own the Aquitaine Wine Company. They stood side-by-side at the podium and shared the presentation. Not only is it rare to find a...
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/29 Jun 2012
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VINO FROM TRURO

Dave Roberts, having set out on a bicycle ride in 2OO7, returned owning a vineyard and winery, Truro Vineyards of Cape Cod, thus starting a new career and way of life. His Connecticut family had summered in outer Cape Cod since he was a boy of eight. He and Kathy...
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/29 Jun 2012
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TOO MUCH ALCOHOL IN YOUR WINE?

There may be a growing resistance to wines with alcohol contents above 14 percent, perhaps in reaction to the growing number of wines of that strength. Unfortunately for the objectors, such wines are likely to become more and more common as the world warms. The venerable Michael Broadbent has led...
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/29 Jun 2012
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THE ROFFIGNAC

With bartenders from all over the US flocking to New Orleans for the 1Oth annual Tales of the Cocktail this July, we figured we’d raise a glass of something native to the Crescent City.  Sure, you’ve heard of the Sazerac and the Ramos Gin Fizz.  But have you ever tried...
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/01 Jun 2012
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A VISIT FROM MALBECISTAN

When I began writing about wine in the 197Os, few and odd were Argentine wines in this market. In recent years, however, Argentina, riding on the shoulders of Malbec, has become a world wine power. Many of its wines are very good, especially with famed Argentine or other beef, yet,...
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/01 Jun 2012
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THE NEGRONI

As anyone who has spent much time in Europe can attest, drinking on the Continent just isn’t the same as cocktailing in the US.  In Italy, for example, if you order a “dry martini” at the bar, you’ll wind up with a glass of dry Martini & Rossi vermouth.  Sure,...
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