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Burke Distributing Introduces Cimarron Tequila

Cimarron is a 100% agave, single estate tequila made by Enrique Fonseca at Distillery Tequileña (4,620 feet) in the heart of Jalisco Mexico. Cimarron uses slow roasted agave that averages  24-26° Brix and a proprietary yeast for fermentation.  Bright on the nose and distilled to a dry profile, this exceptional tequila...
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Dos Equis Extends Cinco Celebrations

Dos Equis is once again inviting consumers to showcase their individuality and make one of the most anticipated party occasions of the year even bigger. This year’s Dos Equis’ Dos de Mayo retail program is geared towards helping consumers celebrate the biggest Saturday ever with elements including National TV, digital...
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HOW RESVERATROL WORKS

Scientific evidence has been accruing for nearly half a century supporting the healthfulness of wine in moderate doses. Initially, population (epidemiologic) studies endorsed folk experience. Then ethyl alcohol, contained in common with other beverages, was deemed to supply a major share of the health benefits. But both strengthening some of...
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The Spring Of The Old And New In Craft Brew

The spring tends to be one of the beer industry’s less celebrated times. With the focus squarely on the quantity-over-quality twin holidays of St. Patrick’s Day and Cinco de Mayo, the character of the beers sold takes a back seat to chasing big sales targets. Overshadowed by these commercial giants,...
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THE FAMILY BUSINESS

Marty Siegal, the owner of Marty’s in Newtonville, has been working in liquor retail for 44 years. (“We’ll make that from when I turned 21, let’s keep this legal,” he told me, adding that he got married that same year.) The family’s liquor business dates from 1948, when Marty’s grandfather...
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A DRINK WITH ALEXEI BERATIS

If you’ve been in this industry awhile, you’ve likely been served a drink by Alexei Beratis.  From behind the bar to behind the scene of some of Boston’s hottest bars and restaurants, Beratis now divides his time between beverage consulting(he owns Of the Spirits Beverage Consulting) and running the newly...
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ENDANGERED COCKTAIL OF THE MONTH: THE ROSITA

We LUPEC ladies love agave spirits – and few things beat a good margarita.  Every once in a while, though, it’s nice to have your tequila strong and stirred. The Rosita is a perfect solution.  Made with tequila, Campari, sweet and dry vermouth, it’s an aperitif reminiscent of the Negroni...
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WINES OF THE VOLCANO

SANTORINI Now a much desired destination and source of estimable wines, Santorini is defined by volcanic and seismic upheavals. What is today a small archipelago among Greece’s Cyclades Islands in the Aegean Sea are remnants of the rim of an enormous ancient volcano surrounding the submerged former caldera, eight by...
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The State Of Whisk(e)y in Massachusetts

It wasn’t too long ago that having an extensive whiskey selection was limited to a few specialty bars and stores. Most places simply stocked the standard call brands, because whiskey was not a staple on cocktail menus or “on trend” with mojito and martini obsessed consumers. What a difference a...
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Endangered Cocktails: Boilermaker

Winter doldrums got you down?Can’t cope with the T anymore?Getting through a romantic break-up?Wondering what do drink after you’ve sent in your anonymous gripe?The Boilermaker, of course. A series of in-depth interviews with John Gertsen of Drink yielded the following: “I believe that all of the earliest saloon drinking was...
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Sassicaia

SANDY BLOCK, MW The Sassicaia story is well known. Italy’s original, and in many ways still most emblematic, “Super Tuscan,” the wine’s very existence has probably had more indirect impact in elevating the country’s image internationally than any other. It was the first sustained attempt to create a world-class wine...
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