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Promotions

FREIXENET

FREIXENET is running the “Mini Mobile Tour” – an interactive campaign consisting of in-person and online promotions.  Throughout the fall the tour will visit several key markets with pop-up events and hosted parties featuring a duo of Mini Coopers wrapped in the brand’s signature black and gold.  The body wrap...
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DOS EQUIS

DOS EQUIS will be running its Halloween “Masquerade” program this fall.  For the off-premise, there will be Masquerade themed display items and POS.  Special SnapTag codes printed on POS items allow shoppers to snap the code using smartphones for the chance to win prizes.  Cross merchandising IRC and MIR offers...
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St-Germain Can-Can Classic Cocktail Competition

For the first time, the company has partnered with Martha Stewart Living Omnimedia, Inc. and has opened the competition up to the public, in addition to bartenders.  The Grand Prize winner will get a trip for two to Paris, France, including round-trip airfare from New York City; four nights’ accommodation;...
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“THE LAST WORD”

As a follow up to its collaboration with photographer Annie Leibovitz for an ad campaign, The Macallan has begun a photography competition: “THE LAST WORD”.  Now through October 23, photographers can upload a portrait they’ve taken with one word – The Last Word – capturing the mood of their photograph...
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Passion4Beer.com

Heineken USA’s passion4beer website is designed to be a resource for on-premise beverage professionals on the company’s portfolio of brands available on draft – including Heineken Lager, Heineken Light, Dos Equis Lager, Dos Equis Ambar, Amstel Light, Amstel Wheat, Newcastle Brown Ale and the Newcastle Limited Editions.  The site features...
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SAILOR JERRY RUM

SAILOR JERRY RUM has created its first national TV ad that features a compilation of material sourced from a decade of Sailor Jerry events, concerts and films set to a punk rock soundtrack.  Sailor Jerry Rum was created in honor of Norman “Sailor Jerry” Collins, deemed the father of the...
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SOUTHERN COMFORT

Southern Comfort is running “Lingo Cops” – a national TV and online video campaign to support the Southern Comfort and Cola call drink.  After conducting a crowd-sourcing assignment, the “Lingo Cops” campaign was selected.  People submitted commercials through Poptent (poptent.com), an online community of creative videographers looking to have their...
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JAGERMEISTER

JAGERMEISTER has a new ad campaign: “Stronger Bond”.  Aimed at the 21-29 male demographic, the spot features seven men at the top of their respective crafts who embody the “edge” of Jagermeister.  They also are part of a group whose success relies on their strong bonds with others.  The ad...
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Anchor Distilling

anchordistilling.com – Anchor Distilling Co. has launched a new comprehensive and educational website that allows for easy navigation through Anchor’s portfolio consisting of over 325 craft spirits and 7O brands from 16 countries.  The site includes brand overviews, product details, tasting notes, fact sheets and information on Anchor Distilling Company. 

2ND ANNUAL CRAFT BEER COMES TO BOOTHBAY

  The Maine Brewers’ Guild will host the 2nd annual Craft Beer Comes to Boothbay beer tasting event at the Boothbay Resort on SATURDAY, JULY 14 from 1:OOpm to 4:OOpm.  New this year, gates will open at noon for VIP ticket holders to mingle with the brewers and be among...
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