Promotions

HACKER-PSCHORR is sponsoring a contest asking consumers to submit ideas and sketches for a new Weisse beer tap handle.  The winner receives beer for a year from Hacker-Pschorr.  A panel of judges from Munich and the US will select the winning idea, which may be integrated into the final tap... Read More

In celebration of its 15-year partnership with the James Bond movie franchise, HEINEKEN is running a comprehensive retail program and ad campaign leading up to the November 9 release of Skyfall.  The brand’s media investment includes TV, OOH, digital and trade advertising.  A high-action TV spot featuring Heineken’s “Man of... Read More

For the first time, the company has partnered with Martha Stewart Living Omnimedia, Inc. and has opened the competition up to the public, in addition to bartenders.  The Grand Prize winner will get a trip for two to Paris, France, including round-trip airfare from New York City; four nights’ accommodation;... Read More

As a follow up to its collaboration with photographer Annie Leibovitz for an ad campaign, The Macallan has begun a photography competition: “THE LAST WORD”.  Now through October 23, photographers can upload a portrait they’ve taken with one word – The Last Word – capturing the mood of their photograph... Read More

Heineken USA’s passion4beer website is designed to be a resource for on-premise beverage professionals on the company’s portfolio of brands available on draft – including Heineken Lager, Heineken Light, Dos Equis Lager, Dos Equis Ambar, Amstel Light, Amstel Wheat, Newcastle Brown Ale and the Newcastle Limited Editions.  The site features... Read More

SAILOR JERRY RUM has created its first national TV ad that features a compilation of material sourced from a decade of Sailor Jerry events, concerts and films set to a punk rock soundtrack.  Sailor Jerry Rum was created in honor of Norman “Sailor Jerry” Collins, deemed the father of the... Read More

Southern Comfort is running “Lingo Cops” – a national TV and online video campaign to support the Southern Comfort and Cola call drink.  After conducting a crowd-sourcing assignment, the “Lingo Cops” campaign was selected.  People submitted commercials through Poptent (poptent.com), an online community of creative videographers looking to have their... Read More

  The Maine Brewers’ Guild will host the 2nd annual Craft Beer Comes to Boothbay beer tasting event at the Boothbay Resort on SATURDAY, JULY 14 from 1:OOpm to 4:OOpm.  New this year, gates will open at noon for VIP ticket holders to mingle with the brewers and be among... Read More

 The first-ever Boston Cocktail Summit will take place OCTOBER 4 to 6.  Organized by The Greater Boston Beverage Society, it will be a three-day city-wide celebration of Greater Boston’s cocktail culture designed to highlight the city’s history of mixology, New England’s breweries, wineries, and distilleries, and raise funds to help... Read More

WILD TURKEY is running its first-ever television commercial: “Give ‘Em The Bird”.  The spot highlights a novice bartender’s hesitancy to obey his fellow, seasoned barman’s direction (“Just give ‘em the bird!”) to an intimidating patron.  However, it’s soon revealed that the phrase is innocuous bar slang for serving up a... Read More