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Promotions

SOBIESKI VODKA

Imperial Brands has announced a multi-year partnership agreement with actor and producer Bruce Willis to promote SOBIESKI VODKA in North America, extending the relationship globally.  As a part of the long-term investment, Willis has acquired 3.3% of Belvédère SA – the owner of Sobieski Vodka.  Through its straightforward Truth in...
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acceptresponsibility.org

Pernod Ricard USA is expanding placements of video messages from its “Accept Responsibility” campaign via increased presence within the social media landscape.  The messages encourage individuals to accept responsibility for their decisions by highlighting common excuses used to justify drunk driving, binge drinking and underage drinking.  Kellie Raff, Digital Media...
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jager.com

Jägermeister has redesigned its website, which hosts the brand’s first-ever online store and one of the industry’s only social media newsrooms – jagershop.com and press.jager.com respectively.  The interactive site is centered on the iconic green bottle, which transforms into various Jägermeister facets and takes the user through explorative navigation.  The...
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HomebrewersAssociation.org

The American Homebrewers Association (AHA) has launched an all-new interactive and educational website.  It includes the AHA Forum – an online discussion group for all topics of homebrewing, which is open to everyone; Homebrewopedia: a Recipe Wiki – a wiki-based resource, allowing homebrewers to share their recipes and brewing knowledge. ...
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conference.cognac.fr

The Bureau National Interprofessionnel du Cognac (BNIC) has launched a trilingual training website – featured in English, French and German – aimed at wine and spirits professionals, trainers, educators, journalists and anyone wanting to know more about Cognac.  Key elements include: Introductory Level One (VS), for beginners; Intermediate Level Two...
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PERNOD AUX PLANTES d’ABSINTHE SUPERIEURE

“Creator of Absinthe in 18O5”, has unveiled this multi-disciplinary contest to celebrate and award today’s emerging visual artists.  Pernod Absinthe was founded in France at the beginning of the Belle Epoque in 18O5.  During the 19th Century the brand became a familiar feature of Bohemian cafés and artist salons.  To...
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ABSOLUT VODKA

newest campaign, Drinks,  is a collaboration between renowned fashion photographer Ellen Von Unwerth and actresses Kate Beckinsale and Zooey Deschanel.  With the tagline, “Every Drink is an Exceptional Experience”, the ads are a tribute to those drinks that changed the playing field within the cocktail community and continue to have...
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HEINEKEN USA

recently celebrated its 14 year relationship with the Congressional Black Caucus Foundation (CBCF) at the Foundation’s annual CBCF Spouses dinner held at The National Museum of Women in the Arts in Washington, DC.  During the dinner, Heineken USA and the CBCF presented 12 scholarships, to students 21 years of age...
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NEWCASTLE BROWN ALE

is running its Your Beer. Your Label. promotion.  Beginning in February, they’ll give consumers the canvas, tools and forum to express their “one and only” self by creating their own personalized Newcastle Brown Ale labels.  Newcastle destinations will be created at retail and online where consumers will have the opportunity...
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.com

belvederevodka.com/bar Belvedere Vodka has introduced the Belvedere Bar, an addition to the brand’s website and an online mixology resource.  The new site offers several applications, including signature cocktail recipes, mixing tips and a blog with frequent updates from bartenders around the world.  Most notably, the Belvedere Bar features an original...
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