Promotions

Jim Beam Bourbon and military charity Operation Homefront have kicked off “Salute Soldiers with the Spirit of America” – a program designed to welcome home the troops returning from tours of duty, support those still on duty overseas, and give service members and their friends memorable experiences throughout the year. ... Read More

will be hosting Jameson Night at the Franklin Southie on Thursday, March 11 from 8pm to 2am.  The event will feature $6 Jameson Cocktails, $9 Jameson Shot & a Shouts, $5 Bar Snacks (starting at 9pm) and Jameson Giveaways (while they last!). Franklin Southie is located at 152 Dorchester Avenue... Read More

To celebrate beer in Boston, Jason and Todd Alström, brothers and founders of BeerAdvocate, will officially launch Boston Beer Week from June 11 to 2O.  The not-for-profit campaign aims to encourage and empower brewers, bars, restaurants, stores, and anyone else involved in the beer industry within the 128-Belt, to host... Read More

BeerAdvocate and Harpoon Brewery will also cap-off the week with the third annual American Craft Beer Fest (ACBF).  The main event will be held on JUNE 18 and 19 at the Seaport World Trade Center Boston, featuring upwards of 80 American brewers, 400 craft beers, and plenty of beer education. ... Read More

Pernod Ricard USA has re-opened its online bartender training program: BarSmarts Wired.  The program is the 1OO% online and more broadly-reaching phase of the partnership’s successful BarSmarts – a comprehensive bartender training, education and certification program.  Wired is open twice a year in two-month intervals.  Unlike BarSmarts Advanced, which is... Read More

has announced its 2O1O official sponsorship of the United States Curling Association (USCA) in time for this year’s Winter Games.  Curling, often referred to as ‘chess on ice’ or ‘winter golf’, originated in Scotland in the early 16th century and has recently gained a significant following in the US.  The... Read More

The new Jägermeister iPhone App features a virtual Tap Machine which allows iPhone users to “pour” an ice cold shot of Jager or even pour a shot for their friends using two iPhones.  Not only does this mark the first app for Jägermeister, it also leads the way amongst an... Read More

featuring Nashville singer-songwriter Eric Church with special guest and opening act Josh Thompson, will be coming to the House of Blues in Boston on February 15.  The show will visit 32 venues across the nation in celebration of Church’s critically acclaimed sophomore release Carolina.  Jägermeister will be hosting text-to-win tap... Read More

Imperial Brands has announced a multi-year partnership agreement with actor and producer Bruce Willis to promote SOBIESKI VODKA in North America, extending the relationship globally.  As a part of the long-term investment, Willis has acquired 3.3% of Belvédère SA – the owner of Sobieski Vodka.  Through its straightforward Truth in... Read More

Pernod Ricard USA is expanding placements of video messages from its “Accept Responsibility” campaign via increased presence within the social media landscape.  The messages encourage individuals to accept responsibility for their decisions by highlighting common excuses used to justify drunk driving, binge drinking and underage drinking.  Kellie Raff, Digital Media... Read More