Jack Daniel’s Tennessee Whiskey
This month, in honor of Earth Month and in continuation of environmental stewardship, Jack Daniel’s Tennessee Whiskey is partnering with the non-profit organization American Forests to release a collectible bottle in conjunction with a tree-planting effort. American Forests, a world leader in planting trees for environmental restoration, will plant a... Read More
Boston Beer Week
To celebrate beer in Boston, Jason and Todd Alström, brothers and founders of BeerAdvocate, will officially launch Boston Beer Week from June 11 to 2O. The not-for-profit campaign aims to encourage and empower brewers, bars, restaurants, stores, and anyone else involved in the beer industry within the 128-Belt, to host... Read More
American Craft Beer Fest
BeerAdvocate and Harpoon Brewery will also cap-off the week with the third annual American Craft Beer Fest (ACBF). The main event will be held on JUNE 18 and 19 at the Seaport World Trade Center Boston, featuring upwards of 80 American brewers, 400 craft beers, and plenty of beer education. ... Read More
barsmarts.com
Pernod Ricard USA has re-opened its online bartender training program: BarSmarts Wired. The program is the 1OO% online and more broadly-reaching phase of the partnership’s successful BarSmarts – a comprehensive bartender training, education and certification program. Wired is open twice a year in two-month intervals. Unlike BarSmarts Advanced, which is... Read More
Laphroaig Islay Single Malt Scotch
has announced its 2O1O official sponsorship of the United States Curling Association (USCA) in time for this year’s Winter Games. Curling, often referred to as ‘chess on ice’ or ‘winter golf’, originated in Scotland in the early 16th century and has recently gained a significant following in the US. The... Read More
Jägermeister iPhone App
The new Jägermeister iPhone App features a virtual Tap Machine which allows iPhone users to “pour” an ice cold shot of Jager or even pour a shot for their friends using two iPhones. Not only does this mark the first app for Jägermeister, it also leads the way amongst an... Read More
The Franklin Cafe and Drinkboston.com
will be hosting Jameson Night at the Franklin Southie on Thursday, March 11 from 8pm to 2am. The event will feature $6 Jameson Cocktails, $9 Jameson Shot & a Shouts, $5 Bar Snacks (starting at 9pm) and Jameson Giveaways (while they last!). Franklin Southie is located at 152 Dorchester Avenue... Read More
acceptresponsibility.org
Pernod Ricard USA is expanding placements of video messages from its “Accept Responsibility” campaign via increased presence within the social media landscape. The messages encourage individuals to accept responsibility for their decisions by highlighting common excuses used to justify drunk driving, binge drinking and underage drinking. Kellie Raff, Digital Media... Read More
thebar.com
Diageo has launched a mobile version of its website. Like its parent URL, it will offer an extensive database of over 75O drink recipes, supported by the range of the Diageo portfolio. The site features an easy-to-use search engine that allows consumers to find the right drink based on their... Read More
DOS EQUIS
is running its Game within the Game program through March. Playing off the success of the brand’s Most Interesting Man campaign, the Game within the Game program provides consumers with instant interactive solutions for entertaining before, during and after the game – simple party suggestions, including games and party tips,... Read More