Promotions

is introducing “Camp Leinie’s”, a sweepstakes offering fans the chance to live, dress and play like a Leinie.  Running through August, the interactive sweepstakes invites craft beer fans to enter the Official Entry Code found on neck labels from specially-marked packages of Leinenkugel’s Classic Amber, Summer Shandy, Sunset Wheat, and... Read More

are partnering for a first-of-its-kind campaign alongside Atlantic Records, offering fans exclusive downloads of Kid Rock’s music.  These downloads, available via tear pad or on special edition gift cartons of Jim Beam and Red Stag, mark the first time a spirits brand and major record label have worked together to... Read More

has launched the Geordie Schooner – a unique beer glass inspired by the brand’s English heritage.  The Geordie Schooner will be used to serve the ale at pubs and bars nationwide.  Originally called the Wellington glass, it became so popular in the city of Newcastle that it was renamed the... Read More

has launched the Geordie Schooner – a unique beer glass inspired by the brand’s English heritage.  The Geordie Schooner will be used to serve the ale at pubs and bars nationwide.  Originally called the Wellington glass, it became so popular in the city of Newcastle that it was renamed the... Read More

DOS EQUIS has launched the first in a new series of creative designed around its “Most Interesting Man in the World” campaign that will include national television, print, radio, out-of-home, and digital media.  The TV campaign is headlined by two 3O-second spots, the first of which takes the Most Interesting... Read More

will be working with TAXI MAGIC to help consumers easily book and pay for a safe taxi ride home after an evening out.  In the agreement, Heineken USA and its portfolio of Dutch, Mexican and English brands becomes the exclusive alcohol beverage sponsor of the Taxi Magic application.  Developed by... Read More

is running a new venture with ESPN to launch “The Next Round – Served Up By Jim Beam”, a web series hosted by ESPN personality and award-winning journalist Scoop Jackson and featuring famous guests discussing the news with a focus on sports and pop culture.  Each episode will feature Jackson... Read More

is now the “Official Rum of the Boston Red Sox”.    Gosling’s rums, the dark Black Seal and a new Gold Rum, will be available wherever spirits are sold at Fenway Park, including all luxury suites at the facility.  Additionally, the Boardroom meeting facility in the EMC Club will be named... Read More

The Brewers Association has launched craftbeer.com to celebrate the ever-growing interest in craft brewers and their liquid libations.  The new site,  a consumer portal providing information and community interaction for craft beer enthusiasts, features links to virtual brewery tours, upcoming events, recipes, news, beerology, and more.

Jim Beam Bourbon and military charity Operation Homefront have kicked off “Salute Soldiers with the Spirit of America” – a program designed to welcome home the troops returning from tours of duty, support those still on duty overseas, and give service members and their friends memorable experiences throughout the year. ... Read More